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    How to Be a Star at Work : 9 Breakthrough Strategies You Need to Succeed
    by ROBERT E. KELLEY
    Average Customer Review: 4.5 out of 5 stars
    Paperback (01 June, 1999)
    list price: $13.00 -- our price: $10.40
    (price subject to change: see help)
    US | Canada | United Kingdom | Germany | France

    Editorial Review

    For over a dozen years, Carnegie Mellon University instructor and corporate consultant Robert Kelley has studied the difference between superior workplace performers and their average peers. After determining that such stars are made, not born, he identified the game plan many use to secure better jobs, higher pay, and top career opportunities. How to Be a Star at Work: Nine Breakthrough Strategies You Need to Succeed describes these tactics--which he dubs initiative, networking, self-management, perspective, followership, leadership, teamwork, organizational savvy, and show-and-tell--and explains how to incorporate them into real-life work situations. --Howard Rothman ... Read more

    Reviews (50)

    4-0 out of 5 stars Good Reference for 'Brainpowered' Workers
    This is a good guide to success in the workplace for engineers and other 'brainpowered' workers.Dr. Kelly, professor at Carnegie-Mellon's business school, writes of nine 'breakthrough' strategies to move ahead of the pack, into the 'A player' ranks.While the somewhat cheesy title implies that this is a guide for lazy people (the 'C players') to sneak their way up the ladder, this is in reality a well-written and well-researched book that is strictly for highly-motivated workers that just need a little added 'edge'.

    The tips Dr. Kelly provide seem to be common sense, but we all see hard-working 'B players' every day that neglect these at their own peril.(If it were as easy to spot one's own faults as it is to spot faults in others, this book wouldn't be necessary.)

    It doesn't cover everything, of course, and the strategies aren't necessarily easy to implement, but it's a good starting point for someone truly motivated to improve their promotability.To that end, I'd personally recommend reading Stephen Covey's "The 7 Habits of Highly Effective People", Dale Carnegie's "How to Win Friends and Influence People", and this book.

    4-0 out of 5 stars Emotional intelligence in the work place.
    This is an excellent book. The nine strategies make perfect sense. They are innovative, and will work for you. This is how to apply all your intelligences within the workplace and not just your IQ. You will recognize the ones who apply these strategies. They are the ones who may not have MBAs from Harvard, but yet are well liked and respected and go up the corporate ladder seemingly effortlessly.

    The author strategies are also quite original.He stresses how strong "followership" is just as important if not more as "leadership."This is a really important point that is rarely mentioned in management seminars.

    If you are a Harvard MBA, good for you. Nevertheless, this book will be invaluable to your success as it will give you the strategies and people skills you may need to truly leverage the superior business education you got.

    1-0 out of 5 stars Disappointed
    I have just finished this book and found it to be very boring and lengthy.I agree with the other reviewer, only three pages worth reading.
    No idea how anyone that has read this book would give it five stars, if not friends of the author. ... Read more

    Isbn: 0812931696
    Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business Life - General    4. Career/Job    5. Careers - General    6. Leadership    7. Management    8. Motivational    9. Teams in the workplace    10. Business & Economics / Careers   


    $10.40

    Becoming a Technical Leader: An Organic Problem-Solving Approach
    by Gerald M. Weinberg
    Average Customer Review: 4.5 out of 5 stars
    Paperback (01 September, 1986)
    list price: $29.95 -- our price: $29.95
    (price subject to change: see help)
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    Reviews (8)

    5-0 out of 5 stars Excellent Book For New And Future Leaders
    I have gotten more out of this book than any other that I have read.It is ideal for current software developers who think they might be interested in leadership.It begins with some basic ideas about leadership and how they will relate to the rest of the book.The real meat of the book is in sections 2, 3, and 4 which are dedicated to Innovation, Motivation, and Organization - the three key components of being a technical leader.Weinberg does an excellent job of explaining these topics as well as the barriers to them.Each chapter ends with a list of questions.You will not get as much out of the book if you do not take the time to think through and write down your answers.Also, you will be asked to begin keeping a personal journal in one of the chapters on Innovation.You will not regret taking the five minutes a day to do this.It is well worth it.The book ends with some advice to help you implement changes necessary to become a technical leader as well as understand why you want to do it.The book asks a lot of its readers, but it gives a good return on the investment.

    4-0 out of 5 stars Best guide to becoming a tech. lead I've read
    Concrete advice about both how to assess where you are today, and what to do to become and be a technical leader. There are also some fun anecdotal pseudo-conversations that work as a nice interlude, and a great description of the tradeoffs between technical and personal strenths.

    While a light read, I couldn't help coming away from this book feeling that it was longer than it needed to be -- the information density isn't terribly high. A few of the pseudo-graphs that appeared in the book also seemed to have mislabeled axes, though that may have been corrected in subsequent editions.

    5-0 out of 5 stars THE BOOK on Leadership
    Jerry recently stopped giving the workshop on which this book
    is based.I number him among my most valued friends. Our
    friendship began in that workshop.If you take the approach to
    leadership that this book explains you'll be the kind of leader
    that almost anyone would willingly follow, and with good reason.
    I'm still trying to assimilate the thousands of tasty bits of
    wisdom it contains.Jerry already has.He's been there and back
    again, and has buried many of the jewels he discovered on his
    journey in this book.BUY IT. ... Read more

    Isbn: 0932633021
    Sales Rank: 17087
    Subjects:  1. Business / Economics / Finance    2. Business/Economics    3. Entrepreneurship    4. Leadership    5. Leadership In Business   


    $29.95

    The IT Consultant : A Commonsense Framework for Managing the Client Relationship
    by RickFreedman, Rick Freeman
    Average Customer Review: 4.5 out of 5 stars
    Hardcover (February, 2000)
    list price: $42.00 -- our price: $39.16
    (price subject to change: see help)
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    Reviews (16)

    3-0 out of 5 stars Over-rated
    This is a good book - but by no means a classic. It is perfect for its target market - geeks who don't know about business and business value and just want to read a summary of information available from more authoritive sources.

    Better books include "Managing the Professional Service Firm" or "Secrets of Consulting" by Weinberg.

    5-0 out of 5 stars A great Read
    I thoroughly enjoyed reading this book from cover to cover. It's a sure must for anyone wanting to understand and learn about being an IT consultant. I wish I had this book around when I was a consultant.It describes exactly what an IT consultant is, the roles & responsibilities and attributes needed for this exciting career. Face it, most jobs today are very much IT focused, and we're all into IT in one way or the other. This gets my thumbs-up!

    4-0 out of 5 stars Insightful!
    Author Rick Freedman spent many years as a consultant and his textbook and accompanying CD offer a lot of orderly advice aimed at both the novice consultant and the veteran consultant who wants to improve. Freedman covers such topics as the business of advice, the IT (information technology) consulting framework and developing superior consulting skills. Freedman's main argument is that consultants should train so that they can be of more help to their clients. Successful consultants, he maintains, rely more on their people skills than on their technical gifts. Freedman also gives aspiring consultants advice on how to remain competitive in securing and keeping clients. He instructs consultants to read a steady stream of periodicals and books to keep up with the vast daily changes in technology. We [...] suggest that you can use his book and CD set to find out everything you ever wanted to know about consulting - including how hard it is - but never knew who to ask.
    ... Read more

    Isbn: 0787951730
    Sales Rank: 158276
    Subjects:  1. Business / Economics / Finance    2. Business consultants    3. Consulting    4. Electronic data processing con    5. Electronic data processing consultants    6. Business & Economics / Human Resources & Personnel Management    7. Business information systems    8. Computer Communications & Networking   


    $39.16

    The eConsultant: Guiding Clients to Net Success
    by RickFreedman
    Average Customer Review: 4.5 out of 5 stars
    Paperback (08 August, 2001)
    list price: $24.95 -- our price: $24.95
    (price subject to change: see help)
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    Reviews (11)

    1-0 out of 5 stars Glosses over heavy topics with short descriptions
    Rick has a series of these books and a column on MSDN. I found this book to have little value.I enjoy reading his article, but not his books.This book is a two page article drug out over 250 pages with little concrete details to provide any assistances to someone reading this book.

    The book reads like a dictionary, one idea after the next.I think if you have any experience you will find little use in this book.

    5-0 out of 5 stars Great book, every eConsultant must read this.
    This is a worthwhile and well written book.Now that the internet is so pervasive this book applies to ANY consultant who wants to provide quality services. Internal consultants and "Hired Guns" need this knowledge.If you are a consultant or use consulting services in your business this is a must read.

    I have helped to create a series of eConsulting Services Companies and advise a number of consulting companies, I only wish this book could have been available sooner!

    5-0 out of 5 stars Staying Ahead of the Competition
    I have read both the IT Consultant and The eConsultant.They have provided me with invaluable insight towards achieving my goals.I'm in the executive sales arena and sustain a multi-milion dollar quota in a slow economy.Rick's books provide insight to the challenges my customers are facing.They also provide the approach to solving complex business issues for them with the technology I provide.

    I'm keeping my eyes open for Rick's next book... ... Read more

    Isbn: 0787956295
    Sales Rank: 649448
    Subjects:  1. Business & Economics    2. Business Software - General    3. Business consultants    4. Business/Economics    5. Computer Bks - Accounting Packages    6. Consulting    7. Financial Applications - General    8. Internet consultants    9. Business & Economics / Consulting    10. Business & Management    11. Consultancy & grants for businesses    12. Internet    13. Management & management techniques   


    $24.95

    Flawless Consulting : A Guide to Getting Your Expertise Used
    by Peter Block
    Average Customer Review: 4.0 out of 5 stars
    Hardcover (15 September, 1999)
    list price: $47.00 -- our price: $43.82
    (price subject to change: see help)
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    Editorial Review

    The second edition of Peter Block's Flawless Consulting gracefully updates what many consider the best resource of its kind. New chapters on implementation, "whole-system" strategies, and ethics are included, but in general it simply fine-tunes Block's proven advice to match the transformations that business and society have undergone since initial publication two decades ago. "The days of long studies and expert-driven answers are passing," the author proclaims in his new preface. "The task of the consultant is increasingly to build the capacity of clients to make their own assessments and answer their own questions." He then subtly modifies his established recommendations accordingly for every step, from the initial client meeting and problem diagnosis through data collection and the execution of solutions. In the section on "Conducting a Group Feedback Meeting," for example, he advises: "Treat the group as a collection of individuals.... Ask each person what he or she wants from the meeting. This will surface differences and force the group to take responsibility for some of the difficulties that may arise."--Howard Rothman ... Read more

    Reviews (26)

    4-0 out of 5 stars Easy to read and yet profound
    Sometimes the most complex problems have a simple solution. In that respect Flawless Consulting's premise is simple. To add value to a consulting assignment one's mission should be to add to the client's ability to increase competence.

    Peter Block takes a look at three kinds of consulting:

    1. Pair of Hands consulting: Also known as outsourcing the problem solution

    2. Expertise consulting: The image one usually has of strategy consultants, that they give a report that one can never use and get away

    3. Collaborative consulting: The consulting Block likes to focus on, that solves the root cause of the problem, that actually gets the client ready for solving subsequent similar problems on his own.

    So in a lot of ways collaborative consulting is a lot like Coaching. And the steps of flawless consulting is similar to coaching.

    Block focusses on the very simple how to dos, including sometimes giving you questions that you need to ask even verbatim !

    The focus of the book is internal "staff" functions, and while the steps are simple, they are not simple to follow!

    Read this book if you want to rise to the next level of business partnering !

    1-0 out of 5 stars Expensive common sense
    When I first start reading this book, my thought was "wow! -- this guy is making money from this?!?"

    Having only couple years consulting experience, I thought I would eventually happen upon some useful information. I did not encounter one piece of information a thinking person wouldn't already know or figure out on his own. It's too general to be of use in any specific situation and it does't really promote any systematic processes. If you're naturally self-reflective and straightforward with others, you really just don't need this book.

    This book could be improved if it employed case studies rather than always talking in generalities.

    5-0 out of 5 stars The Consultant's "Bible"
    I cut my consulting teeth on the first edition of Block's book. Oddly enough, I came across the book when a client suggested it to me, not my own firm.

    The second edition, which was years in the making, is an A to Z guide to the practice of authentic, ethical and client-focused consulting.

    Block starts with the principles of contracting (proposing), and easily moves through the rest of the client project cycle, including how to work with a resistant client, gathering data and implementation.

    You can read this book in its entirety, or pick arelevant chapter and dive in. Unlike some books, this is one that you'll refer back to over and over, as it has information on just about every situation a consultant will face.

    Chapter 18 includes a frank discussion of what Block calls "Ethics and the Shadow Side of Consulting" where he addresses the disturbing ethical issues he sees in today's consulting industry. His discussion of ethics is a refreshing and timeless reminder of thebright ethical lines consultants should obey as they ply their craft.

    The value of the book is that it has an answer for most every consulting issue or dilemma. Few books treat this subject in such an ambitious, effective and readable manner. This isn't the typical boring tome many consultants feel compelled to write. Block's writing style is lively and engaging.

    Michael McLaughlin, coauthor with Jay Conrad Levinson of Guerrilla Marketing for Consultants. ... Read more

    Isbn: 0787948039
    Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business Consulting    4. Business consultants    5. Business/Economics    6. Consulting    7. Entrepreneurship    8. Questions & Answers    9. Business & Economics / Consulting    10. Consultancy & grants for businesses   


    $43.82

    Million Dollar Consulting, New and Updated Edition: The Professional's Guide to Growing a Practice
    by Alan Weiss
    Average Customer Review: 4.5 out of 5 stars
    Paperback (01 November, 1997)
    list price: $14.95
    US | Canada | United Kingdom | Germany | France
    Reviews (50)

    1-0 out of 5 stars Don't read this unless you're specifically in this field.
    I learned nothing. There is a list on nearly every page...this guy loves his lists. I'm a list person myself but OVERKILL. I got too bogged down in the lists and couldnt ever make myself concentrate on more than two pages at a time. I hate to admit it, because I usually give a book an even chance and will try to finish it, but I GAVE UP.

    Learn how to write something other than a freaking list and I'd be more than happy to give your book another go.

    2-0 out of 5 stars Buyer: Beware!
    This book has some useful information, however, I feel anyone with 5 years of consulting experience has already learned most of what the author has to say.The book is not so much about how to be a consultant but more of a self-congratulatory summation of the arrogant authors life. The real price of this book is not the cover price; it is the time wasted sieving through the desultory monologue to obtain useful tools to improve your success as a consultant. An alternative to buying this book is a 10 minute conversation with a successful consultant.

    5-0 out of 5 stars Alan Weiss tell it like it is
    Alan Weiss tells it like it is. If you want to learn from one of the best...read EVERYTHING Alan Weiss writes! Alan's insights and experience are second to none. I personally own just about every book Alan Weiss has written. He is not only a consultant's consultant, but he is also a gifted writer as well.
    Alan Weiss's advice, insights and knowledge will take years off your learning curve. This book is a must for your library.

    Lenny Laskowski, Author of National Best Selling Book:
    "10 Days to More Confident Public Speaking"
    President of LJL Seminars(tm)

    ... Read more

    Isbn: 0070696284
    Sales Rank: 356729
    Subjects:  1. Business / Economics / Finance    2. Career/Job    3. Consulting    4. Consultancy & grants for businesses    5. Small businesses & self-employed    6. USA   


    How to Become CEO: The Rules for Rising to the Top of Any Organization
    by Jeffrey J. Fox
    Average Customer Review: 4.0 out of 5 stars
    Hardcover (07 October, 1998)
    list price: $16.95 -- our price: $11.87
    (price subject to change: see help)
    US | Canada | United Kingdom | Germany | France

    Editorial Review

    Most books about career advancement are either weighty examinations about success in the workplace (e.g., How to Be a Star at Work and Working with Emotional Intelligence) or flippant, humorous takes on surviving the countless inanities of modern work life (e.g., Working Wounded). Jeffrey Fox's book, How to Become CEO: The Rules for Rising to the Top of Any Organization is neither. Instead, Fox presents 75 commonsense rules about successfully conducting your career.

    Rules like "Know Everybody by Their First Name" and "No Goals No Glory" may seem obvious; others, such as "Don't Take Work Home from the Office" or "Don't Have a Drink with the Gang" may not. Each is accompanied by page or two of succinct and thought-provoking explanation. For example, for rule 27, "Don't Hide an Elephant," Fox writes, "Big problems always surface. If they have been hidden, even unintentionally, the negative fallout is always worse. The 'hiders' always get burned, regardless of complicity. The 'discoverers' always are safe, regardless of complicity." Wise and to the point, How to Become CEO will help just about anybody's career, whether you want to become CEO or not. --Harry C. Edwards ... Read more

    Reviews (85)

    5-0 out of 5 stars Important for its unconventional but correct advice
    This book is full of great advice that contradicts the conventional wisdom you hear.For example, advice about smoozing like don't go to parties or drink with coworkers, avoid traveling in company with your superiors so they can relax, and don't put in obviously long hours because it makes you look like you can't keep up.This is different than what I have heard and seen, but it makes sense.

    I do disagree with the advice to take the highest paying job.I have made a couple of strategically bad decisions by taking more money instead of taking more responsibility=opportunity.But I can't think of any other nuggets of advice that I would not recommend.

    Like another reviewer said, this is a great book to give to someone just starting their career--like a graduation present.There is so much junk advice floating around the business world, and I like this book because it makes sense and makes for a livable professional life.

    5-0 out of 5 stars A Good Gift for Someone Just Starting Out
    This little book presents seventy-five lessons, or rules, for career success.The vast majority of the rules consists of short musings on people skills.Like most books giving advice on business and career success, the concepts are easily understood, but as always, are difficult to implement.Nonetheless, this guide to becoming the CEO offers a few precious nuggets of wisdom that anyone could use whether or not they have designs on becoming the Big Cheese or sitting in the top spot of any organization.

    Several of the rules have relevance far beyond the boardroom.For example, Lesson 27- Don't Hide an Elephant- which deals with the impulse to ignore a festering and looming problem, sounds a lot like what the United States Congress (and more than a few presidential administrations) does on a routine basis.Other rules, such as Lesson 7- Never Write a Nasty Memo- can have painful personal relevance.I have committed the sin of violating this rule, with disastrous consequences.Please, whatever you do, don't break this rule.

    From a business standpoint, I believe that lessons two, three and four, which deal with customers, are the most relevant.These three rules should remind you that if you have no customers, then you have no business being in business.

    From a personal career advancement standpoint, the best lessons are Rules 40, 43, and 45, which remind us to listen, do our homework well if we want to be paid well, and most important, to communicate clearly and effectively by speaking and writing in plain English.

    Managers and executives of all stripes should memorize Lessons 55 and 63 by heart, and live them every day at work.It really does pay to be on the constant lookout for good ideas, but one should never forget that once a good idea is discovered, realizing its potential is critical to success.

    On a personal level, I believe everyone can get a lot of mileage out of Lessons 62 and 64.Lesson 62- Become A Member of the Shouldn't Have Club- contains a lot of truth.Though you may lament doing some things, they are often necessary to do in order to achieve a higher purpose.I can attest to the truth of the author's words from personal experience, `Each time you admonish yourself with "Gee, I shouldn't have done that', there will be ten other times when the results will prove that you should have.'

    However, Lesson 64- Record Your Mistakes with Care and Pride- is probably the most difficult lesson for all.Many advise us not to live in the past and not to obsess over failures and mistakes.However, we can learn more from our mis-steps than from our successes, and we can use failure to grow and become better people.Granted, this hard to imagine when one is failing or has failed, but in retrospect, it can be a powerful learning tool if used.

    As an aside, Lesson 51- Stay Out of Office Politics- is an insightful and brilliant analysis of too many workplaces.Setting rife with politicking signal for all to see that no matter how beneficial the work or activity may be, they do not count for anything in that particular environment.To escape this pernicious hell, simply prove your worth and demonstrate your ability by working, and soon enough, someone will tap you for a spot in a setting where your work, effort and results do count for something.

    I personally liked Lesson 34- Go to the Library Once a Month- as it warms my heart.The public library is a wonderful institution, and contrary to what the generals, spooks, and politicians say, is the most vital asset to our national security, and as such deserves our continued and unhesitating support.

    This book makes an excellent gift for someone just beginning a career.I have a niece who is just starting out, and I think I will pass along a copy to her.It just may prove to be one investment that pays dividends now and later.

    5-0 out of 5 stars Great little book that serves as a great reminder
    As you probably know that this book is filled with tips/suggestions to make it to the top. Here are some of his tips:
    * Get and keep customers for your company
    * Make one good ally in your company every month
    * Avoid staff jobs, seek line jobs
    * Find companies inner circle, why are that inner circle, determine necessary credentials and get in there
    * Work on projects that are visible or pet projects of sernior people. Ask people what are big problems are. Think it through, work on solutions, test them. Write up your proposals, and get proper distribution of your ideas.

    |-POSITIVE-|
    1.Easy to read and straight to the point
    2.As I read, I saw where I was making mistakes in my past jobs and I saw his advice in others success.
    3.A lot of it is common sense but that common sense lots of time is forget, great reminder, it is short so its easy to flip through the book for a nice reminder.
    4.He offers tips not only what to do inside the business, but also what do with in your personal life, because that's where it starts. He even offers other books to read.
    5.it contains that kind of information that I for sure will reread from time to time.

    |-NEGATIVE-|
    I can't think of negative, except maybe that a lot of it is common sense but even common sense is needed to make it to the top. ... Read more

    Isbn: 0786864370
    Subjects:  1. Business & Economics    2. Business/Economics    3. Career development    4. Careers - General    5. Careers - Other Specific Fields    6. Careers / Job Opportunities    7. Chief executive officers    8. Executives    9. Management    10. Vocational guidance    11. Business & Economics / Careers   


    $11.87

    Getting Started in Consulting
    by Alan Weiss
    Average Customer Review: 5.0 out of 5 stars
    Paperback (15 January, 2000)
    list price: $19.95
    US | Canada | United Kingdom | Germany | France
    Reviews (35)

    5-0 out of 5 stars The Fastest Way to Get Started
    Weiss' book is a must-have for those entering, or considering, the consulting business. This is a sophisticated guide, written in an understandable way, that a new or experienced consultant can use to get a consulting pracitice launched.

    Weiss covers the waterfront, as they say. His advice includes how to finance a business, where to locate a practice, how to use your expertise to create a market for your practice and how to set your fees. It's all here.

    The appendix includes references for trade associations, sources for advertising and a sample magazine query letter.

    Weiss explains his concept of "marketing gravity" to help a consultant attract new business. It's a tried and true approach, which helped Weiss build his own career. This is a book by a genuine, beeen-there and done-it consultant. The book is devoid of fluff and heavy on usable advice.

    Michael McLaughlin, coauthor with Jay Conrad Levinson of Guerrilla Marketing for Consultants.

    5-0 out of 5 stars Alan tells it like it is
    Alan Weiss tells it like it is. If you want to learn from one of the best...read EVERYTHING Alan Weiss writes! Alan's insights and experience are second to none. I personally own just about every book Alan Weiss has written. He is not only a consultant's consultant, but he is also a gifted writer as well.
    Alan Weiss's advice, insights and knowledge will take years off your learning curve. This book is a must for your library.

    Lenny Laskowski, Author of National Best Selling Book:
    "10 Days to More Confident Public Speaking"
    President of LJL Seminars(tm)

    5-0 out of 5 stars The first step for anyone entering consulting
    I was amazed at how I was not able to put this book down.The advise, examples and invaluable information gave me the edge needed to start out in the consulting profession.Purchasing this book was the best investment I have made in my new career.I look forward to reading ALL works by Mr. Weiss. ... Read more

    Isbn: 0471384550
    Sales Rank: 190764
    Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business Consulting    4. Business consultants    5. Business/Economics    6. Consultants    7. Consulting    8. Handbooks, manuals, etc    9. Marketing    10. Consultancy & grants for businesses    11. Management & management techniques   


    Making the Software Business Case: Improvement by the Numbers
    by Donald J. Reifer
    Average Customer Review: 5.0 out of 5 stars
    Paperback (05 September, 2001)
    list price: $29.99 -- our price: $19.79
    (price subject to change: see help)
    US | Canada | United Kingdom | Germany | France
    Reviews (9)

    5-0 out of 5 stars Excellent approach that will work
    This book is the aggregation of Mr. Reifer's extensive experience in software management and economics of reuse. His earlier books, "Practical Software Reuse" (ISBN 0471578533), and "Software Management" (ISBN 0769511007) evidence his experience, and probably account for the realistic approach he takes in this book.

    Despite his technical background he takes a business-focused approach early in this book by explaining the difference between business and technical cases.Too many technical managers confuse the two, and this plus the other material in Chapter 1 explaining the fundamentals of business cases will set you on the right course.

    Chapter 2 is the essence of this book, with advice on relating goals to metrics (using the Goal/Question/Metric technique), and the development and alignment of business cases to development life cycles.This is followed by two excellent chapters covering principles, rules, and analysis tools, and strategies. Much of this material is standard fare, but Mr. Reifer's clear explanations are better than most books that cover this material.

    The second part of the book employs case studies that lead you through the development of a business case using principles, concepts and techniques given in the first part of the book.These reinforce part one of the book, as well as provide clear examples of business cases that work, and the process with which to develop them - including challenges, how assumptions were derived, and other nuances of which you should be aware.

    The final part of the book is a single chapter on overcoming major barriers, and the sage advice is well worth heeding.

    Overall, this is one of the best books on business case development because it is business-oriented, has an approach that is financially and tactically sound, and is written for technical-oriented managers in their own language.

    5-0 out of 5 stars The bean-counter skills needed to get a project funded
    This is not a book for software developers or managers who work in a small shop where there is focused development, little formal bureaucracy and a great deal of camaraderie. It is written for the person with responsibility in a large organization who has an idea for a major new project and needs to get it approved. Essentially, it tells you how to survive and thrive in a large organization that builds software.
    The advice is fairly simple but quite accurate. Use numbers in your presentation that can be justified and are consistent with any previous numbers that relate to the project. Have solid data concerning the expected return-on-investment (ROI) from the project as well as any additional costs that may not be outwardly obvious. Quite accurately, the author is emphatic about the principles of present and future value. So much so that appendix B is just a set of basic compound interest tables.This is the most important advice that anyone in a large organization with a business case to plead can ever receive.
    A lesser, but still critical point is that you must have a manager to champion your proposal through the managerial hierarchy. That champion must also know the expected ROI from the project very well, as upper echelons will consider a lack of knowledge on the part of the champion to reflect a lack of interest. Another point to reckon with is that if you receive the budgetary increase, it most likely means that someone else in your organization had theirs cut. Nasty, but also the way things are.
    Finally, the author takes you through a case study as to when you should acquire a company rather than build a new internal division from scratch. His analysis of what to examine and consider significant is a solid strategy for determining which is the better option.
    This is a book that really has two audiences, those who are lower level managers in large organizations with an idea for a new project and those who are starting a company and need to convince the people with the money to open their wallets. For them, it is priceless, but for all others it is difficult to see where they will find it of value.

    5-0 out of 5 stars Much-needed insights
    Making the Software Business Case: Improvement by the Numbers covers an area too few software engineers have any exposure to: financial modeling and business analysis, as it relates to the IT domain. Reifer's concise (300 page) book provides a broad overview of how the IT area appears from the business side, including critical material on how to frame technical proposals in business terms.

    Amongst the many nuggets to be found in this book are:

    ·useful tips on where money can be found
    ·good insights into the politics of proposals and budgeting
    ·getting middle management buy-in
    ·countering executive challenges
    ·successful management of cross-project initiative dynamics
    ·software capitalization/depreciation
    ·Discussion of reuse from a cost avoidance perspective.

    This book is not only good in terms of its material, it is also an eminently readable book in terms of style. Reifer elaborates his argument through the clever use of case studies that provide human interest and momentum to otherwise dry material. These case studies include:

    ·A defense contracting firm implementing software process improvement
    ·A public utility replacing an outdated mainframe-based transactional system with modern client-server technology
    ·An industrial controls firm suffering from moribund products
    ·A firm seeking to Internet-enable its internal systems

    Reifert places strong emphasis on "making your numbers believable." He argues that this believability must address these nontechnical considerations:
    ·Cash flow
    ·Cost basis
    ·Cost/benefit
    ·Estimate fidelity
    ·Present value
    ·Profit and loss
    ·Risks
    ·Source of funds
    ·Tax implications

    He does an admirable job in placing these concepts in context, and providing a clear overview of each.
    The utility case study demonstrates the importance of understanding the overall financial dynamics affecting one's enterprise. For example, the differences between capital and expense budgets can be key in determining whether to purchase or lease equipment. As Reifert elaborates in the utility scenario, "Because this has been a profitable year, an increase in expenses [i.e. leasing as opposed to purchase capital expenditures] could have a profound positive tax consequence." The book has many examples of this type of valuable, integrated business insight.

    Reifer has much sound general IT management advice mixed in with his financial message. A recurring theme through many of the discussions is the need for an executive sponsor, to provide political cover and tactical advice in forwarding the business case.

    He also urges the reader to frame benefits in terms of cost avoidance rather than cost reduction-promising cost reductions often lead to the question, "OK, then who are we going to let go?" Not a good way to win friends.

    I found his observations on the subject of central process quality assurance groups interesting:

    "Reinventing staff organizations such as process and quality assurance groups is a good idea. Engineers assigned to such staff groups get stale once they've put in more than three years of service. Being in an audit and support role, they forget how hard it is to develop and deliver quality products under extreme deadline pressures." (p 137). The book displays a continual awareness of the need to balance these contending issues of cost, schedule, and quality.

    The case study based on the industrial controls firm has an explicit architectural theme. This is an especially compelling discussion; software engineers are well aware how critical architectural decisions are, and how often they are compromised in the rush to write code. The discussion demonstrates how to make the case for architecture and include it in an overall work breakdown structure. Reifert is exceptionally creative in his case study creation, taking the opportunity to demonstrate hidden agendas, the pitfalls of contractor estimates, and developing a good working relationship with high-level consultants.

    The book provides a solid summary of software estimation. There are whole books written on this subject, so the chapter is necessarily at a high level (although it does dive into some detail on the COCOMO II model in particular). However, it provides a valuable discussion of aspects of high-level IT budgeting beyond tactical project estimation, presenting numerous examples of cost breakdowns covering all phases of the systems development lifecycle, from architecture to maintenance.

    The final case study moves into even more adventurous ground, discussing a company seeking to Internet-enable its internal systems via takeover (hostile if necessary) of a specialist firm. The ensuing narrative outlines the due diligence such a move requires, and the various tactical and strategic issues it may raise. A brief discussion of international intercultural relationships is excellent.

    The book has only one minor flaw: it was obviously written during the dot-com bubble. There are frequent references to industry dynamics such as a venture-funded firm's survival depending on extreme time-to-market pressures, and perhaps an overemphasis on faddish Web technology.

    This book is easily on my Top 10 software engineering book list. It provides a lucid, crisp overview of business issues that are all too mysterious to the average software engineer. Given the potential that well-architected, business-responsive software has to increase productivity, this volume is a service to both the software engineers and the enterprises that employ them. ... Read more

    Isbn: 0201728877
    Sales Rank: 41830
    Subjects:  1. Computer Bks - Languages / Programming    2. Computer Books: General    3. Computer software    4. Computers    5. Development    6. Management    7. Programming - Software Development    8. Software Engineering    9. Computers / Programming / Software Development   


    $19.79

    Managing by the Numbers: A Commonsense Guide to Understanding and Using Your Company's Financials : An Essential Resource for Growing Businesses
    by Chuck Kremer, Ron Rizzuto, John Case
    Average Customer Review: 5.0 out of 5 stars
    Paperback (15 May, 2000)
    list price: $18.00 -- our price: $12.60
    (price subject to change: see help)
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    Editorial Review

    Chuck Kremer, Ron Rizzuto, and John F. Case believe "50 percent of small-company owners and managers don't get complete, timely information about their business's financial performance" and "90 percent don't really understand or use the information they do get." Kremer, a business-literacy consultant, Rizzuto, a university finance professor, and Case, a business journalist, further contend that such data and their proper application are critical to the successful operation of any small business. That's why they've assembled Managing by the Numbers as a self-help guide to the ins and outs of corporate finance. In the first section, they show how to decipher three major reports that everyone should review monthly (balance sheet, income statement, cash flow). In the second, they discuss how resultant figures tie in to "three bottom lines of business" (net profit, operating cash flow, return on assets) that can be examined collectively. And in the third, they explain ways that stimuli for each can be optimized to achieve overall business goals. The combination allows you to "translate your financial understanding into better financial performance," the authors conclude. While much of the material may seem intimidating, it is presented clearly and could indeed provide an edge in today's hypercompetitive business environment. --Howard Rothman ... Read more

    Reviews (11)

    5-0 out of 5 stars Easy to understand!
    This was the first book that I've read that makes this type of material easy and interesting. Definitely, check this book out. I always recommend it to friends.

    5-0 out of 5 stars Tom Ehrenfeld's recommendation.
    EXCERPTED From Chapter 3 (The Numbers That Count: Acknowledge the Rules), Page 72*

    At the end of this chapter, I refer to several terrific books that delve into much greater detail of these aspects, and I highly recommend that you read them.At the bare minimum, you need to understand the basics.

    Folks who speak the language of finance use three financial statements; the income statement, the balance sheet, and cash flow.

    Each set of numbers tracks a different function.Each one is important for your business.(Note: I highly recommend the terrific book Managing by the Numbers by Chuck Kremer et. al.-see "Resources" at the end of the chapter.)

    The balance sheet provides what experts call a "snapshot" of your business's financial condition at one particular point in time.Think of this statement as what your business owns and what it owes.This statement lists your assets (what the business owns or is due), your liabilities (what the business owes), and difference between assets and liabilities, which is called owner's equity.This sheet is constructed so that your assets minus your liabilities necessarily equal the owner's equity; thus, when it is produced correctly, the sums are balanced.

    The income statement tracks your company's profitability over a given period of time.It says whether, in a specific period, you made money or didn't.But, and this is a huge but, it's an abstraction.It shows the promises that people have made to pay you money, and the agreements you have made to pay others."It shows whether you're making money on the goods and services you provide, once you have taken all your costs and expenses into account.But it isn't real," write Kremer et al.It doesn't show how much cash you've put in you bank account or how much cash you spent."Income statements are subject to manipulation.Because income statements are subject to intangible factors such as depreciation (which tracks how an asset loses value over time), you can show a profit-or loss-that is not directly tied to your activities in that span of time.Moreover, income statements count promises that others have made to you as actual income, while the daily reality may be quite different.So these statements indicate profitability-which is good-but they don't necessarily reflect your daily, actual situation.

    For that you have cash flow.Cash flow is, very simply, the difference between your cash receipts and your cash expenditures.It's what you have left after you spend the money that you take in.Consider this measure to be your business checkbook; what cash is actually coming into your business and what is actually being spent?There is no fudging cash.It's what you have on hand-the balance in your account.

    EXCERPTED FROM Chapter 3 (The Numbers That Count: Resources), Page 93*

    Managing the Numbers by Chuck Kremer and Ron Rizzuto with John Case (Perseus Publishing, Cambridge, Massachusetts, 2000)
    This gem limns the theory and practice of financial management for small companies.Set aside the fact that some of the basics may apply to larger or slightly more mature companies than yours.Read this to understand how to use the financial life of your company as the basis for critical operational decisions.Kremer et al. show how you need to understand three financial statements (the balance sheet, the income statement, and cash flow) to truly evaluate your company's performance.Moreover, you really start to control this function when you learn how the three statements fit together.

    *Tom Ehrenfeld, the startup garden (New York: McGraw-Hill, 2002).

    5-0 out of 5 stars Simple yet sound
    If you don't have a business degree and as a business owner or potential business owner are looking for more knowledge on how to understand the books then get this book.If you do have a degree in Business then you need not spend your money here.Take the 14.95 you would pay for this book, invest it in a high yield stock or bond and wait 50 years and you may have about a thousand bucks or so. ... Read more

    Isbn: 0738202568
    Subjects:  1. Business / Economics / Finance    2. Business enterprises    3. Business/Economics    4. Corporate Finance    5. Entrepreneurship    6. Finance    7. Financial statements    8. Management - General   


    $12.60

    Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond
    by Patricia B. Seybold, Ronni T. Marshak
    Average Customer Review: 4.0 out of 5 stars
    Hardcover (10 November, 1998)
    list price: $29.95
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    Editorial Review

    Lots of books have been written about how to do business on the Internet, but few can match the understanding and passion for making e-commerce work of Patricia Seybold's Customers.com. Drawing on case studies of companies and organizations as diverse as Boeing, Babson College, National Semiconductor, Hertz, PhotoDisc, and Wells Fargo, Seybold identifies what makes e-commerce work successfully. She argues that any e-commerce initiative has to begin with the customer. She writes:

    In the electronic commerce world, knowing who your customers are and making sure you have the products and services they want becomes even more imperative than it is in the "real" world.... The corner grocery needs only to approximate what customers really want because the convenience factor brings in the business. But when you eliminate this advantage--when customers can go anywhere to get what they want--you'd better know what they're looking for.
    The first section of the book outlines five steps aimed at any organization grappling with the challenge of doing e-commerce right. The final section offers a technology roadmap and suggestions for getting e-commerce initiatives off the ground. But the heart of the book is the 16 case studies of companies that have successfully embraced e-business and e-commerce. Each is well researched, and includes an executive summary and "take-aways" about what each firm did right. If you're looking to develop your business online, this book belongs on your desk, not your bookshelf. Highly recommended. --Harry C. Edwards ... Read more
    Reviews (126)

    5-0 out of 5 stars Self Helped, jobs done excellent, decreased time waste
    Target the Right Customers
    1. Focus your electronic commerce efforts on your most profitable customers.
    2. In deciding what information to put out start with the most requested information your call centers put out.
    3. Think about marketing offers you can make electronically that are not practically to do any other way.

    Own the customer's total experience
    1. Identify each step or business event where the customer is most likely to interact with your firm and streamline each of those steps.
    2. Reassure the customer at each step
    3. Capture the customers profile and off them the oportunity to change their profiles at any time and to select a set of profile defaults.
    4. Give customers access to their entire transaction history.
    5. Let the customer specify if they want proactive notification.
    6. Recruit thousands of business partners who can represent your firm to customers
    7. Make it easy for your suppliers to deal with you.
    8. Focus on excellence in the customer experience.

    Streamline business processes that impact the customer
    1. Useonline forums to overcome internal organizational barriers to success.
    2. Use streamline electronic forms that are visible to all legitimate parties involved.
    3. Make the right bets on technology

    Provide a 360 degree view
    1. Layout the groundwork
    2. Start by focusing on the convenience of the customer
    3. Target your most profitable customers
    4. Use middleware to pull customer information together
    5. Make sure the answers and information that your customer receives are identical
    6. Don't let technology limit your vision
    7. Begin by offerring information then transactions

    Let Customers help themselves
    1. Cooperation is the name ofthe game on the internet
    2. Provide information on the web that helps the customer make a decision or answer a question
    3. The best combination is where the person can access the information they want but get a person on the phone if needed.
    4. Customers design their own products

    Help the customer do his job
    1. Make it your goal not to waste the customers time
    2. The best website offer at least three different types of search engines
    3. Keep track of what the customer looks for and does not find
    4. Use electronic mail for targeted marketing
    5. Listen to the customer tell you what they need to appear on their bills.
    6. Make it easy as possible to help the customer help their customer use your product.

    Deliver personalized service

    Foster Community

    3-0 out of 5 stars Good book but needs updating now.
    With so much changes in the internet business, this is a good reading to understand how should you start, but new technologies are available now.This book was written in 98, so Patricia Seybold should rewrite.

    4-0 out of 5 stars An education in itself...
    Being a college student, I was at first reluctant to read Seybold's book as a class assignment.In hindsight, it's one of the best decisions I could've made.This book presents dynamic ideas that are being overlooked at universities today.Rather than focusing on the "how to's" Customers.com gives you the "why's" of the customer market.Talk about making me think!Not only did this book provide an excellent point of reference for class discussions, I found myself unconsciously transferring the knowledge into my job.One thing to take note of: THIS IS MORE THAN A TECHIES BOOK!Anyone in business will undoubtedly benefit from reading it.HIGHLY RECOMMENDED!!! ... Read more

    Isbn: 0812930371
    Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Communication systems    5. Computer Networks    6. Customer Service    7. Customer services    8. E-Commerce - General    9. E-Commerce - Internet Marketing    10. Internet    11. Internet marketing    12. Marketing - General    13. Marketing Management    14. World Wide Web    15. Business & Economics / Commerce   


    Under the Radar: Starting Your Internet Business without Venture Capital
    by Arnold S. Kling, Arnold Kling
    Average Customer Review: 4.5 out of 5 stars
    Hardcover (18 September, 2001)
    list price: $26.00
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    Editorial Review

    In an era when venture capital for a proposed Net startup is about as forthcoming as a politician caught in a sex scandal, Under the Radar by economist-turned-entrepreneur Arnold Kling offers timely advice on opening a new cyber-business without such big-time outside money. Combining experiences gleaned from his own self-funded Homefair.com (which he eventually sold for $85 million) along with examples of 25 other online enterprises also financed that way, Kling presents a practical how-to that readers with real ideas and realistic expectations could use to build viable Internet concerns, even in less-than-optimal times. Kling says there are still feasible niches for online businesses aiming between the $5 million entry level and the $1 billion minimum that satisfies venture capitalists--the "under the radar" zone of opportunity of his title--and outlines a route similar to those he and his other sources have used to fill them. One core suggestion does away with the traditional, time-consuming, and usually unproductive process of preparing and continually revising an extensive business plan; instead, he details a more effective program of 12 initial steps (developing the proper team, identifying a personal commitment threshold, recognizing operational milestones that will take you to the next level) that "netstrappers" can combine with internal and more modest funding sources to build a business that outlasts the next shakeout. --Howard Rothman ... Read more

    Reviews (7)

    5-0 out of 5 stars Gentlemen, start your businesses!
    As a business owner, I am quite pleased with the information I was able to extract from this book.

    It will not make you rich overnight, but it will explain patiently the unique challenges of starting and operating an Internet-based business.

    Not all ideas are VC-worthy and this book describes the basic VC premises.

    The case studies are quite in-depth and definitely will help you avoid same mistakes. The author does not shy away from early failures and fatal choices of wrong business partners.

    In short, you'll enjoy the book and learn many things. I highly recommend it to any enterpreneur.

    1-0 out of 5 stars Don't buy this book
    This book should be titled - "I got lucky with a web site in the '90s"

    His title suggests that he has insight into how one could use true bootstrap techniques to get a company started. Yet, in one of his ten or fifeteen bullets about how to start a business successfully, he discusses the topic "when to line up funding".How under the radar is that?!

    I would have been more impressed to learn that Mr Kling understood and articulated how to start a business using founding customers or how he worked the corporate banking system to gain access to lines of credit.I think Homefair was a great idea, but 99% of most net businesses today can not be started that cheaply.Same goes for the dozens of Web Design Firms he cites as success stories (Most were bought by companies like IXL, USWeb (Which became MarchFirst), Homestore and where all know where these have ended up.

    I could continue about the lack of flow or organization in the book itself but I feel the description of lack of useful content is plenty for this review.I was truly disappointed with this book.

    5-0 out of 5 stars Wish I had this when I started my first net business
    Twenty-five case studies of businesses that started without venture capital on the Internet, how they grew and what sorts of problems they ran into along the way.(Case no. 19 is about MSEN, the ISP I was involved in in 1991-1995, and I was interviewed for the book.) A well-researched book on lots of issues facing the small internet business, made even more relevant by the drying up of venture capital. ... Read more

    Isbn: 0738204684
    Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Case studies    5. Computer Industry    6. Electronic commerce    7. Entrepreneurship    8. New business enterprises    9. Small Business - Capital Generation    10. Business & Management   


    Entrepreneurship.Com
    by Tim Burns
    Average Customer Review: 4.5 out of 5 stars
    Paperback (01 October, 2000)
    list price: $19.95
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    Reviews (11)

    4-0 out of 5 stars Facinating Book for a beginner
    I rented this book in Library, its contents were excellent. Author gives a detail explanation about How to create business plan. I like this book, am ordering for my own copy in Amazon!!

    1-0 out of 5 stars Piece of Junk - Dont waste your dollars on this one
    I got duped into buying this one based on the rave reviews here and elsewhere. It is very superficial in its treatment of the subject and there are errors - For eg., one of the earlier chapters talks about Valuation Analysis and how it will be covered in a later chapter. There is no such coverage of Valuation later in the book.
    To summarize: Dont waste your precious dollars on this one.

    5-0 out of 5 stars Underrated...
    There should exist a higher rating for this introductory book on setting up an ebusiness. The author explains the basics of starting a business, and integrates setting up an ebusiness. I've read other books but most are not as well-written, concise, with a no-nonsense approach to giving the reader exactly what he needs to know to set up an ebusiness. For the novice, or the experienced business person, wanting to set up an ebusiness, this is the best book I've seen. Easy, quick reading, and excellent advice. ... Read more

    Isbn: 1574101366
    Sales Rank: 920561
    Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business enterprises    4. Business/Economics    5. Computer networks    6. Electronic Commerce    7. Entrepreneurship    8. Internet marketing    9. Marketing - Multilevel   


    Visualizing Project Management : A Model for Business and Technical Success (with CD-ROM)
    by KevinForsberg, HalMooz, HowardCotterman
    Average Customer Review: 4.5 out of 5 stars
    Hardcover (14 April, 2000)
    list price: $50.00 -- our price: $31.50
    (price subject to change: see help)
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    Reviews (22)

    5-0 out of 5 stars A practical guide, full of insights
    I found this to be an excellent book, particularly for those of us trying to make sense out of the wide range of project management approaches. It is a valuable compliment to the Project Management Institute's PMBOK, which is functionally based and organized as categories of required knowledge.Visualizing Project Management is behavior based and provides a project manager and the project team a roadmap for success and a resource for solving problems. Since project management often encounters the intersection of one or more processes, three-dimensional models are used to clarify these often confusing relationships. Many of these relationships include the technical development or systems engineering aspects and they are plainly conveyed so that the non-technical person can benefit. The section on project control is refreshing. Most books represent project control as only a reactive process to bad news. These authors emphasize proactive project control, establishing the proper control systems, yet are appropriately reactive with corrective action when things go wrong. Overall, an enlightening approach to complexity and technical project management.

    5-0 out of 5 stars Call to Arms
    In his foreward to Visualizing Project Management (second edition), Norman Augustine, retired Chairman and CEO of Lockheed Martin, reminds us of the unfortunate high incidence of failures in IT projects.Mr. Augustine then notes the key role of the project manager in producing success or failure.This book was published in 2000, and I maintain that the failure rate is still too high.In fact, I'll use the book's concepts to very briefly analyze a failed NASA project later in this review.First though, why and how can this book help?
    What's unique about this book is that it contains, all at once, a call to arms, weapons handbooks, and mechanisms for producing a battle plan for YOUR project.
    The call to arms is conveyed successfully through the many high-level diagrams, and of course the message behind the diagrams. For example, the orchestra metaphor (each musician is a team member and the project manager is the conductor) is one of the most powerful images.The "common vocabulary" (score) keeps everybody on track.Further, the key system engineering concept of the project manager pulling diverse specialties (strings, percussion, etc.) together is illustrated. Chapter I has an explicit call to arms (Why is Project Management a Critical Issue?); the rest of Part I and two chapters of Part II set up the rest of the framework needed to use the weapon handbooks and create the battle plan.
    Weapons in the arsenal of the project manager are the Project Cycle and the (ten) Project Management Elements in Part II.This handbook-type information should be reformatted to be more usable.The current very basic numbering scheme, and the interspersed exercises make reference difficult.A separate workbook could be published with the exercises.While much of this information is familiar, there are some real zingers that show more depth of experience than many other project management books.For example, the emphasis on project control (one of the elements) is indeed different from "most project management texts (which) describe project control as comparing actuals to plan (status)."You actually need corrective action!The authors (and I) "were flabbergasted to find that the word "requirements" did not even appear"...."in a well-respected reference from the project management field".
    And the battle plan?That is the "orthogonal" project model - with an axis made up of nine elements as the spokes of a wheel (project leadership being the tenth, on the rim) and the project cycle on the axle.You'll have to get the book to appreciate the applicability of the model.But that is the only the first "generic" battle plan.It has to be worked and applied in YOUR organization.No more "we used to have a project management plan, somewhere".
    The authors' preface mentions that Chapter 9 (Applying the Process) has been added to address the Internet time goal of "better, cheaper, faster". The book has numerous case descriptions.I've applied some of the book's concepts to the WIRE case study.NASA's Wide-Field Infrared Explorer (WIRE) mission failed soon after launch on March 4, 1999 when the telescope/cryostat ejected prematurely.NASA has published some very valuable lessons learned (by the way, the book highlights the need for "lessons learned to get into the hands (and minds) of those who would benefit most")... One of NASA's lessons can be related to the orchestra metaphor:"WIRE failed because people could not or would not communicate well with each other. ...These folks feared oversight and criticism and hid behind organizational boundaries".Another lesson concerns the risks in shortcutting the project cycle: the "belief that we pushed the faster, better, cheaper paradigm too hard, such that key corners were cut too closely."So heed the call to arms, master the weapons, and create your own battle plan.We'll win more battles if we really apply the lessons of this book.

    1-0 out of 5 stars Horrible - A Waste of Time and Paper!
    I recently started with new company and needed some reference materials on project management.This book was intriguing because I thought it would allow me to use a right-brained approach to understand the topic (ie visualization).Instead, I got dissertation from the school of MBA managerial double-speak.Nothing in this book is clearly written.You will spend hours trying to figure out what these clowns are trying to say.An example from page 119:

    "At each level, the DA&R process is driven by higher level requirements, constaints of approved baselines such as the utilities provided to the structure and the influences of users and stakeholders at the system level and at every level of decomposition to the level under construction."

    No, I am not making this up, this is what these authors pass off as writing.

    In my opinion, these two authors, and some of the reviewers that gave this book high marks, are in a profession that needs to build its reputation by making what they do seem complex and scientific.Absolute bunk! ... Read more

    Isbn: 047135760X
    Sales Rank: 35040
    Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Entrepreneurship    5. Leadership    6. Management - General    7. Marketing - Product Management    8. Project Management    9. Business & Economics / Leadership   


    $31.50

    SPIN Selling
    by NeilRackham
    Average Customer Review: 4.5 out of 5 stars
    Hardcover (01 May, 1988)
    list price: $29.95 -- our price: $29.95
    (price subject to change: see help)
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    Reviews (56)

    3-0 out of 5 stars Not the Be-All or End-All in selling, but a good read.......
    I didn't buy Spin Selling, but I did browse it at our local book store.Spin Selling is not new. I have used some of the techniques in spin (Tom Hopkins, top sales trainer in America for over 30 years offers a similiar spin only calls it NEADS and Brian Tracy calls it IADA) and I agree with the consultative, solution based style of selling. However, I disagree with this author in saying that your presentation should eliminate all possible objections and that objections are bad.

    Neil Rackham offers a soft-selling approach that is refreshing. Probably appeals to the new and amateur type of sales personality. A good read, not the be all or end all or the magic bullet that some try to make it out to be. Also strongly recommend Brian Tracy and Tom Hopkins as well as other books on selling.

    4-0 out of 5 stars Great Insight!
    If you are in sales and have read most of the popular books on selling, this will give you a different insight into the sales process. It's based on extensive documented research and takes you to the next level in the sales process.

    1-0 out of 5 stars Total Crap! A sales book written by a non sales person???
    First of all, other than this book and some seminars, what has the author ever really sold? Answer? Nothing!

    So how can we real salespeople expect to take seriously a book written by a guy who never soldd a thing?

    Being somewhat of a open minded individual and perhaps a glutton for punishment, I bought his book, tried the techniques for awhile. I will admit that my clients seemed friendlier towards me, but my sales did not only not increase, they went down. I had turned my back on 30+ years of what worked to try a theory backed by University testing and perpetrated by a guy who never sold a thing!

    Another thing that I found was that my sales presentations were getting longer and I was seeingfewer clients. The SPIN strategy sounds great on paper, but doesn't work in the real world. Witness the fact that this book came out in 1988 and very few companies are using SPIN anymore.

    I also find it laughable that the companies that espouse this technique are AT&T, IBM and KODAK! Have you checked their earnings lately? If these companies represent what spin selling is all about, then I will gladly recommend it to my competition!

    Remember this book was released in 1988. A lot has changed since then. I personally do not know of any successful companies that are using the SPIN Technique, at least not completely or as directed in this book.

    SPIN was more or less of a fad that was popular in the late 80's and early 90's and has since died out. Like I said, I don't know of any really successful salepeople or sales companies using this method. Most companies have abandoned it and those that are using it have inordinately high turnover rates and low sales.

    IT DOESN'T WORK! Not by itself. Better off to read Tom Hopkins or Zig Ziglar and learn some real sales techniques by people who have at least been in thetrenches and actually sold something besides books. Tom Hopkins and Pat Leiby have written an excellent book called Sell It Today, Sell It Now: How To Master The Art of The One Call Close. Aside from being written by two real salespeople with over 75 years of sales experience, the book covers a legitimate 5 step process that is placed in the order that completes the sale and prevents buyers remorse.

    Ask anyone who has used the spin method about their "unwinds" and cancellations. If you make a sale, it doesn't last. ... Read more

    Isbn: 0070511136
    Sales Rank: 2217
    Subjects:  1. Business / Economics / Finance    2. Business/Economics    3. Sales    4. Sales & Selling - Techniques    5. Selling    6. Business & Economics / Sales & Selling   


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