Reviews (5)

Truly a seminal work
Succinct and insightful. Every manager in any business should read it. It demonstrates that every business day is a marketing activity.

Marketing Management, 12th Edition
Much to my chagrin, I have discovered that the book cover does not match the one that Amazon advertised, but two things bother me immensely:
delivery time
great buy from the private used books from your amazon website.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Management    5. Marketing    6. Marketing - General    7. Marketing - Product Management    8. Business & Economics / Marketing / General    9. Sales & marketing   

Reviews (71)

UTTER RUBBISH !!! DO NOT WASTE YOUR MONEY
THIS IS WRITTEN BY A LEFT WING TRAITOR ..DO NOT BOTHER ..."THE CAT IN THE HAT BY DR SEUSS HAS MORE CREDIBILITY .

Catchy Title
Do we really need another liberal manifesto about Bush? We all know he's made a mess in Iraq. And he refuses to protect U.S. borders, which may be the only thing liberals actually like about him. But I was surprised to learn the true cause of the Katrina disaster. Bush took a deep breath, exhaled, and actually blew up the winds that caused the N.O. flooding! Several weeks prior he ordered a battalion of jackhammers into the area to compromise the levees. The "chocolate" mayor of N.O. and the hapless governor of Louisiana - both democrats - were forced to remain incommunicado to facilitate Bush's diabolical schemes. Enough already. What do you liberals have to offer? Homosexual marriage and our school kids putting condoms on cucumbers.

Think and Grow Rich, Frank?
Interestingly, it appears truth is a left handed truth (like the abundance of left handed proteins in nature {truth-fact} and communist revolutionaries proletariat rule {fiction-the big lie}.
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Subjects:  1. Deception    2. Government - General    3. International Relations - General    4. Political Science    5. Political aspects    6. Politics / Current Events    7. Politics/International Relations    8. Propaganda    9. Public Relations    10. Public relations and politics    11. Spin doctors    12. U.S. - Contemporary Politics    13. United States    14. Political Science / Government / General   

Reviews (93)

Beyond expectations for firms searching for answers
I admit I was skeptical of the promises this book made.The book went beyond my expectations.It gives a structured framework for culling newness out of tired competition.
Profound Insights into Marketing and into Life!
The authors show us examples of companies who were not satisfied with the socially accepted business paradigms of their industry and were eventive enough to create a whole new market for themselves with their intuition, grit and determination. Exciting! May even change your life!

If you do not own your own business, his could be fun reading
I have never made the time to review a book, but this book came highly reccommended by other reviewers.Since I cant know their business backgrounds, I'd like to help someone else in making the decision of reading this book.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Investments & Securities - General    5. Market segmentation    6. Marketing - General    7. Marketing Management    8. New products    9. Product Management    10. Strategic Planning    11. Business strategy   

Reviews (82)

Re-reading the Classics
The canon of Sales Lit goes back only a couple of decades.In that canon, Neil Rackham's first "Spin Selling" takes a special place as one of the classics or founding texts.So, if you need help preparing a meeting with one of your largest accounts, take the time to re-read this classic text.
Revealing selling process
SPIN Selling illustrates the validaty of the method by showing how real Fortune 500 sales forces have improved by asking the right questions to uncover customer pain.This book will enlighten sales managers and any representatives who manage large sales transactions. Also, executives can benefit from the insights about large sales. I have personally improved my sales numbers greatly after utilizing the ideas in SPIN Selling.This book deserves a place in all-time sales manual classics.

Great book on asking the right questions
A very good and interesting book and very easy to read. For me this book was very convincing for 2 important reasons: 1. SPIN selling is based upon scientific research of many sales calls for many years. 2. The idea of SPIN selling is about the fact that customers decide whether they buy somehting (or advance the sales call) upon their own ideas, their own beliefs, their own assumptions.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Sales    5. Sales & Selling - General    6. Sales & Selling - Techniques    7. Selling    8. Business & Economics / Sales & Selling    9. Sales & marketing   

Reviews (60)

A small, fun-to-read book that will improve your career
If you had to choose one skill that you would consider the most important for an entrepreneur to possess, what would you choose? I'm sure many different opinions exist. But if you ask me, the most important skill for an entrepreneur to possess is the ability to sell him or herself -- to present him/herself in a way that attracts others.
You're a salesman who hasn't read this book? You suck.
Gitomer is not known for sales "theory," and he isn't known for "nuance."But, he's long on motivation, and he tells you exactly what you need to do improve your sales today -- and for the rest of your life.Gitomer kicks your [...]!
Sales Reality NOT sales theory ...
Having recommended this book to thousands of sales people personally as the Chairman of the world's largest Business Coaching company Action Itnernational, I felt compelled to give you my reasons why I think you'll find this book a great read, but more importantly a great reference.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business networks    4. Business/Economics    5. Customer loyalty    6. Customer relations    7. Marketing    8. Sales & Selling - General    9. Sales & Selling - Techniques    10. Selling    11. Business & Economics / Sales & Selling    12. Sales & marketing   

Reviews (18)

Realistic and Practical
This is one of the best "how to" books on management I have read in years. It captures the culture of hospitals (and health care facilities in general) very accurately and the realism lends credibility to the book. He gives authentic scenarios and tells how he and his managers dealt with them. Also, he is realistic in that he includes some tough remedies such as helping someone find opportunities outside the organization when she absolutely poisoned her departmental relationships and refused to change. If you are wanting to change the culture in your organization this book will certainly help you and give you a different perspective. And, although it will be most helpful to health care managers, it will also be applicable to managers in any setting that want to change their culture and become a better, more productive, and more satisfying place to work.

Especially useful for healthcare upper management
Quint's book was recommended by a fellow manager and I have been very pleased with his ideas.Although geared to upper management (some of his ideas work best with an organization-wide implementation) there are several things I plan to implement right away.It is difficult to find management titles so well tailored to the healthcare community; this one fits the bill nicely.

Must read for customer service businesses.
This is one of those books that can enlighten as well as develope those who are in the business of serving customers. It has been written for the healthcare field but many of the principles laid out in this book can be applied to many types of business. ... Read more

Subjects:  1. Administration    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Customer Service    6. Employment    7. Health services administration    8. Leadership    9. Management - General    10. Management Science    11. Medical care    12. Quality control   

Reviews (61)

The Antithesis of Winner-Take-All
If you became hopelessly depressed after reading "The Winner-Take-All Society" by Frank and Cook, then "The Long Tail" will provide you with some solace. Nothing ever reaches its logical conclusion, and economic rewards will not aggregate to the top ad infinitum. The ability to make an infinite number of copies of the "best" song or movie or book contrasts with the infinite shelf space available on the internet. "The Long Tail" demonstrates why that shelf space will be a highly democratizing force. People are always looking for something new, and the traditional, monopolistic channels (or gatekeepers) are under siege, even now.

Pop-science goes marketing
The big thing these days seems to be science writers like Malcolm Gladwell coming up with best-sellers that, charitably put, are very light on facts and very long on sometimes outlandish assertion. Chris Anderson, editor in chief of Wired magazine, joins the parade with his silly - yes, silly - claim that businesses like music and movies are no longer driven by hits, but by the "long tail." That it is the thousands of titles that people buy or rent infrequently. Somehow, according to Anderson, the idea of web merchants making a zillion titles available and some of those titles being sold or rented once or twice will be the "transformation . . . coming to just about every industry imaginable." Uh, no it ain't. Nowhere in the book does Anderson factor in the reality that someone pays for the production of all those videos and music tracks that rent or sell infrequently. Nor does he account for the reality that not every web merchant can acheive the volume of an Amazon or eBay. In other words, Anderson has discovered the obvious: if you make 30,000 movies available for rental, let's say, through a Netflix, many of the cult titles and dogs will be rented. Anderson pounds on this "long tail" effec while glossing over the fact that the neighborhood video rental store won't carry 30,000 titles. The profits from the occasionl rental of the 30,000th item on the list won't match the cost of acquiring and keeping it in stock in a store, while it makes little difference to a Netflix.
Insights that influence Google's strategic thinking.
98 Rule: Netflix reckoned that 95 percent of its 25,000 DVDs rented at least once a quarter. Amazon using an independent academic research on its book sales suggested that 98 percent of its top 100,000 books sold at least once a quarter.Digital space cost per DVD is very cheap and represent almost no physical inventory space excepting magnetic medium storage.In the sale of one or two DVDs, the traditional retail runs out of steam because it can turn inventory fast enough to pay for physical space, but the economics of online retail keep going.Eventually, Amazon will localize and print digital media using high-speed printers producing a book in seconds from an electronic catalog, the birth of a book replication. DVDs will be replaced by wireless iPods, who are paying subscribers to iTunes, will increase the speed of distribution and volume of sales of the media they prefer. The 80/20 rules are changing.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Consumer Behavior - General    5. Economic Conditions    6. Economics (General)    7. Economics - General    8. Internet marketing    9. Market segmentation    10. Marketing    11. Marketing - Research    12. Sales & Selling - General    13. Technological innovations    14. Business & Economics / Economic History   

Reviews (2)

Excellent Overview of marketing for undergrads
This book is an excellent resource for undergraduate marketing classes.The teacher materials (videos and cases) are solid and interesting.I have used this textbook for several years with great success.
Excellent topics with real-life samples
I love to read this book. The book contains interesting topics for basic marketing. However, it's a bit pricey on the shelf. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Marketing    5. Marketing - General    6. Business & Economics / Marketing / General    7. Sales & marketing   

Editorial Review

In Read more

Reviews (5)

A great and inspiring read
An excellent and inspiring read for all management and executive teams.
Not your father's business book
This amazing book is the perfect primer for people who are looking past conventional wisdom and yearn to improve their organizations in bold new ways.From open-source innovation and advocacy-focused strategies, to redesigning work and reconnecting with the customer, the authors take you on a truly fascinating tour of the Mavericks who are advancing modern business practices in ways that are changing their industries.This is one of those rare books where you start writing notes on almost every page.

Release Your Inner Maverick
Bill Taylor and Polly LaBarre, co-authors of Mavericks at Work have captured a picture of the cutting edge of business innovation. Where most business books celebrate these out-sized celebrity figures, Mavericks captures the ideas that inspired people to create really unique and successful businesses.I think every business leader and manager should read the book with their teams.You should spend a half hour a week discussing the stories you find here.The reason is that each one of these people were where you are at one time.They took some idea that mattered to them and built their businesses on them.This is something we can all do.Can you do it?Yes. And these Mavericks prove it.It's time to release our inner Maverick don't you think? ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Case studies    5. Competition    6. Executive Management    7. Executives    8. Leadership    9. Management - General    10. Marketing - General    11. United States    12. Business & Economics / General   

Reviews (41)

Effect of The Distribution of Advocacy Scores
By definition, the net promoter score is the percentage of respondents falling into the 9-10 range minus the percentage falling into the 0-6 range.Consequently, very different distributions of advocacy scores can yield the same net promoter score; for example, all of the response distributions shown below yield net promoter scores of 40.
Good book.. Very interesting
Good book. I think it is important that the author comments that the ultimate question could be different depending on the industry or product/service. Worth the read!

An Easy Read With Great Content
I read the original Harvard Business Review article, and thought I understood the concept.However, reading the book was inspiring, and I applied the concepts to our business immediately.The NPS methodology is so simple, but so powerful.The original aim of the method is to evaluate customer satisfaction, but I also recently applied it to reference checking for a job candidate.By asking if the reference would recommend that their best friend go to work for this candidate, I was able to build a surprisingly helpful picture of the leadership qualities of the individual under consideration.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Consumer satisfaction    5. Corporate Finance    6. Customer Service    7. Customer loyalty    8. Customer relations    9. Development - Business Development    10. Employee Training And Development    11. Management - General    12. Management & management techniques   

Reviews (11)

Very Good Text For MBA International Marketing Course
I don't understand how people could complain about this book being too complex, poorly-written, or poorly organized. Everything is presented clearly and logically, and the case studies are relevant and interesting. I found it simple to read, informative, enlightening, and actually fun for the most part. My only criticism is that the authors don't, in my opinion, give an entirely neutral treatment of some of the politically-charged issues raised in their book. It seemed as though they would sometimes more heavliy emphasize one point of view (their point of view, quite obviously) over others.

Not as bad as others are saying!
I purchased this book for an International Marketing course I had to take for my MBA Program. I have to disagree with what I have read about in other reviews - I found this book easy to read, and simple to understand. The examples used help clarify concepts and I felt the book was well organized. I especially liked the Country Notebook section in the back of the book. It was the perfect course-long project to apply the concepts and knowledge we learned about in class. I feel that this book is just about as good as an International Marketing MBA textbook can get!

Knowledgeable authors-boring writing
I took an International Business class for my MBA. I read every chapter in this book.There was a lot of knowledge included but there is often too much wordy writing and the book drones on. The definitions need to be in the margins. The last chapters are more of a cross cultural study of doing business with Japanese. It was a boring read-but good before bedtime for those that do not fall asleep easily. ... Read more

Subjects:  1. Business & Economics    2. Business/Economics    3. International - Marketing    4. Industry & Industrial Studies   

Editorial Review

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's Read more

Reviews (701)

Excellent book that describes how to create a trend
I was fascinated by the original perspective in this thought provoking book about the evolution of an idea into a trend.Using easy to understand examples, Malcolm Gladwell explains the mechanics of the process, and enlightens us about the the various people involved.I strongly recommend this book.I also recommend Robert Cialdini's book, Influence: The Psychology of Persuasion.These books complement each other and should be read together.

The Tipping Point
Staff writer for The New York Post, Malcolm Gladwell, explains what causes a concept, idea or item to become an epidemic in The Tipping Point.Using case studies the reader will relate to (Sesame Street, Blues Clues, Crime in New York City in the 90's, Hush Puppies, Paul Revere's famous ride North), Gladwell discusses how and why people react the way they do in certain situations and to certain ideas/items.You'll look at your friends, co-workers and family in a different way as you consider who is a Connector, Maven or salesperson, you'll consider the context in which something happens as opposed to just the action, you'll think about everyday happenings in a different way after you read this book.
It had quite an unusual effect
I was looking for an original and valuable present for my boyfriend. I am very pleased with my decision to buy this book. It draws from several areas of knowledge and Malcolm Gladwell is a very skillful writer. He knows how to engage you from the first page till the last one and keeps you wondering what more you will learn from this incredible book. My boyfriend said that the tipping point and scientifically guaranteed male multiple orgasms and ultimate sex are the best, most valuable and eye-opening books he has ever received as a present. Well, I don't hear such compliment every day. It was such a small thing for me to give him a present and yet it turned so important for him. What better proof for Gladwell's thesis. I also agree that we all should start paying more attention to the small, small things and details from our daily lives and the result may astound us. It takes so little to even change someone's life for better. This is one of the books, which I definitely recommend. ... Read more

Subjects:  1. Advertising & Promotion    2. Causation    3. Contagion (Social psychology)    4. Context effects (Psychology)    5. Marketing - General    6. Psychology    7. Social Psychology    8. Sociology    9. Sociology - General    10. Psychology & Psychiatry / Social Psychology   

Reviews (4)

Principles of Marketing continues its tradition of being the best. Reviewed by: Adam Platts
Principles of Marketing by Philip Kotler continues to be an excellent marketing reference. The 11th edition (2005) is an impressive example of good organization and instructional thoughtfulness. Principles of Marketing is an excellent, enjoyable, and practical book that sheds light on what marketing really means in the US and Global environments.
Very Helpful !!
Highly recommended for those who are new to Marketing.
MKT 301 - Textbook
The same great quality of a hardback in a paperback for less then half the price.Who can beat that? ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Marketing    5. Marketing - General    6. Business & Economics / Marketing / General    7. Sales & marketing   

Reviews (30)

This is practical money-making info, unlike most internet marketing BS...
I've spent thousands (ok probably tens of thousands) of dollars on information about how to make money online. If you're like me, you already know that 99% of the stuff out there is garbage.
One Thumb Up
This text was good in providing elementary facts of adsense. Most of the content is filler, though. It's published on cheap, thick paper. I implemented several things, though.

Very Few People Really Want to Tell you Their Adsense Secrets.
Hi Adster, ,
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Subjects:  1. Advertising & Promotion    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. E-Commerce - Internet Marketing    6. Business & Economics / Advertising & Promotion    7. Business & Economics-E-Commerce - Internet Marketing    8. Business & Economics/E-Commerce - Internet Marketing   

Reviews (19)

Very fast and professional
Well covered by cushion and a book was in very good condition as the seller described.No complaint.

A comprehensive, original work
An excellent resource, which not only covers all the relevant ground regarding conceiving and implementing an SEM program, but discusses the necessary approach one must take to make your program happen in the business environment. I've never seen a such a "how to" resource include -- and in such thorough and accuate detail -- these circumstances. A welcome approach which was very helpful to me in my day-to-day work.
Finally all ends covered for SEO and SEM
This book covers all angles.
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Subjects:  1. Computer - Internet    2. Computer Books: Web Programming    3. Computers    4. Internet - Web Site Design    5. Internet marketing    6. Web search engines    7. Business & Management    8. Computers / Internet / Web Site Design   

Subjects:  1. Advertising    2. Advertising & Promotion    3. Business & Economics    4. Business / Economics / Finance    5. Business/Economics    6. Business & Economics / Advertising & Promotion   

Reviews (18)

Quick Read, excellent motivator!
I loved this book. I recommend purchasing it for anyone in sales. I gained some truly interesting tidbits. The website and newsletter for Jeff Gitomer really adds to the overall enjoyment of learning better sales techniques.

It Changed the way I thought about the selling process!
Gitomer's book helped me turn my slumping sales career into a blossoming cash cow.I found his ideas especially useful in the real estate profession.The relationships I was able to build with my potential customers solidified their trust in me and allowed the buying process to move forward, smoothly and efficiently.This is the second book of Jeffrey's that I have bought and each one gets better and better, chock full of new idea and strategies.

WARNING: If You Don't Want Stronger Business Relationships and More Sales, Don't Read This Book
Much like most small business owners, I wear many different hats in my business.This book simply took hold of my sales hat and my head and screwed them on properly!What an interesting view when you're looking at things the right way.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business networks    4. Business/Economics    5. Customer Service    6. Customer loyalty    7. Finance    8. Motivational    9. Sales    10. Sales & Selling - General    11. Sales & Selling - Techniques    12. Selling    13. Business & Economics / Sales & Selling    14. Sales & marketing   

Reviews (138)

Enlightening!
This book very clearly and emphatically pointed out what I should have already known -- that mass marketing has little effect on today's consumer.
A purple cow with brown spots
Though I can understand the popularity of this book, Purple Cow provides an overly simplistic solution to very real marketing challenges.Purple Cow is compact, witty and filled with easy-to-remember "Godin-isms," which some people will certainly love, but being "remarkable" is not enough for building value or sustainable growth.It's not a bad start, though.
Seth Godin used to write better books
I agree with James Sadler, there is nothing new in this book. Seth Godin didn't say anything that a student or a person who works with marketing already know. He only gave a new name: Purple Cow. For me, this book has very superficial comments and examples. I'm very disappointed!!! ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Marketing    5. Marketing - General    6. Marketing - Product Management    7. Business & Economics / Marketing / General   

Reviews (113)

Little more than a collection of anecdotes
Intrigued by the relative frequency of citation of this book in the new "web 2.0" universe, I was disappointed to find only a sequence of factoids on social experiments and little in the way of analysis.From the very beginning of the book the reader is invited to agree with the central thesis (that a crowd of independent individuals does better than a smaller elite group) and it very much feels like evidence is carefully selected to reinforce the author's argument.The book could have been twice as thin without losing much of its substance.I would qualify it as a light business read, entertaining but not quite convincing if you're not part of the choir.

Great book on human behavior!
If you want to know more about the importance of shedding all political alliegences and affiliations, read this book. What a wonderful body of knowledge with just the right stories to highlight the profound insights into the recesses of our heart.

Why do the Crowds buy this book if they are so Wise?
This book is basically a magazine article that has been expanded to fill out an entire book (this has been noted by others)
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Subjects:  1. Business/Economics    2. Common good    3. Consensus (Social sciences)    4. Consumer Behavior - General    5. Economic History    6. General    7. Group decision making    8. Social Science    9. Sociological Theory    10. Sociology    11. Sociology - General    12. Sociology - Social Theory    13. Business & Economics / Economic History   

Reviews (1)

An excellent Intro to Marketing Text
This text gives a great overview of the many aspects of marketing.The text explains all aspects in great theoretical detail with an abundance of real world examples to clearify each point.The text is up to date and the real people, real decisions stories are quite interesting and fitting to the subject of their respective chapters.Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Marketing    5. Marketing - General    6. Vocational guidance    7. Business & Economics / Marketing / General    8. Sales & marketing