Reviews (21)

The 25 Habits of Highly Successful Salespeople Has a Bad Habi
This book has a bad habit of being weak and juvenille.Very weak and ordinary.
Boost of Energy
This encouraging book gives each of the author's 25 selling habits a great little chapter to explain and give a few examples of the technique.Even if you have heard the habit before, it gives you a boost of energy to get going.This book is a great one to have around for all salespeople- new and old.

Schiffmans' 25 Sales Habits Book Is Very Useful
The best thing about Stephan's 25 Habits book is that it summarizes what it takes to be a successful sales person.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Sales & Selling - General    5. Sales & Selling - Techniques    6. Selling    7. Sales & marketing   

Reviews (5)

good combination of math and finance
As indicated on the back of the book, the authors are aiming at audience who have some knowledge in both math and finance but may be weak in one and strong in another. Either way, this is a good book to read on credit risk.

Clear and comprehensive
This book clearly articulates basic concepts of credit risk modeling. At the same time it is mathematically rigorous. This book enables non mathematician with some (basic) knowledge in probability statistic to better understand and develop his risk management skills.

A good read!
Easy to understand with not a tremendous amount of complicated math to dicipher.Just what the doctor ordered. ... Read more

Subjects:  1. Accounting - General    2. Business / Economics / Finance    3. Credit    4. General    5. Management    6. Marketing - General    7. Mathematical models    8. Mathematics    9. Probability & Statistics - General    10. Risk management    11. Science/Mathematics    12. Applied mathematics    13. Credit & credit institutions    14. Mathematics / General   

Reviews (3)

Book
The book was in good condition but it was not a hard cover book as the ad said.

Principles of Marketing, 10th Edition
There is a lengthy discussion, over many chapters, of putting together a marketing strategy. Given space constraints, the issues are well treated. The treatment of pricing strategies may not be as in-depth as one in a text on finance or accounting. But there is enough detail here to be understandable and useful if your background is marketing.
Covers a lot of ground
A timely update of Kotler's long running and successful book.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Marketing    5. Marketing - General    6. Sales & marketing   

Reviews (11)

Pretty much everything you need to know about branding

In Branding, Everything Matters
A quick, but impactful read worth its weight in coffee beans and sneakers, Author Bedbury manages to take branding principles and techniques that work in the ether of mega-branders Starbucks and Nike (and other corporate examples) and port them down to language we can all benefit from. Packed with interesting anecdotes and behind-the-scenes stories, a New Brand World offers helpful take-aways in the areas of commodity branding, the brand mantra, and proven ways to live the brand. My favorite line: When it comes to branding, "Everything matters." Bedbury goes on to say, "For every grand and finely worded statement by the CEO, the brand is also defined by derisory consumer comments overheard in a hallway, or in a chat room on the Internet. Brands are sponges for content, for images, for fleeting feelings. They become psychological concepts held in the minds of the public, where they may stay forever. As such you can't entirely control a brand. At best you can only guide and influence it."

Bedbury's experience at Nike & Starbucks proves valuable
The many things we should do for our brands (and the ones we have to avoid at all costs) are clearly presented in Bedbury's eight brand principles.Instead of using financial models and correlations, Bedbury tells stories of how each one of these things makes the difference on the company's bottom line.His experience at Nike and Starbucks thoughout the entire positioning process before and after these companies became power brands gives him the credibility and the parenthood needed to teach decision-makers about branding. ... Read more

Subjects:  1. Brand name products    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Management    6. Marketing    7. Marketing - Multilevel    8. Marketing - Product Management    9. New products    10. Business & Economics / Marketing / General   

Reviews (2)

Avoid thousands in consulting fees!
This book was just what I needed, and much more.I expected a primer on sales compensation design.What I found was a challenge to review the underlying systems of the Sales Department _AND_ state of the art salesincentive compensation plans. Meeting the challenge of creating incentive plans for sales
As one who does a considerable amount of consulting work in designing sales compensation plans, I was delighted with this publication. Anyone who has had the challenge of creating an incentive compensation plan for salespeople, or of leading and motivating a sales force, will appreciate the scope and depth of this book. Using an abundance of diagrams and tables, the chapters and sections examine a very comprehensive range of topics that is highly helpful in shaping sales compensation. One important point that is clearly made is the enormous range of potential root causes of performance problems, other than the nature ofthe compensation plan. In this regard, compensation is viewed in the broader context of the sales management system; far too often, this big picture is missed, or glossed over. But most of the book focuses on designing sales incentive compensation plans and provides plenty of solid content and detail. I expect readers will find this work a very worthwhi! le contribution to a complex subject; one with which so many organizations seem to continuously wrestle and, more often than not, fail to fathom and, ultimately, succeed. ... Read more

Subjects:  1. Advertising & Promotion    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Compensation management    6. Human Resources & Personnel Management    7. Incentives in industry    8. Salaries, etc    9. Sales & Selling - General    10. Sales Management    11. Sales personnel    12. Management & management techniques    13. Personnel & human resources management    14. Sales & marketing   

Reviews (5)

Real Estate Advertising Made Easy
This books give excellent recommendations which adhere to legal guidelines setforth by most states.Adding the right words to print advertising is very important to catch the eye of potential buyers.

Extremely helpful book!
I purchased this book a couple of months ago and have been using in constantly ever since. The advice is great, even for a person who's been in real estate for a few years. I've received a lot of positive feedback about my ads, particularly the holiday themed ones!

New Agent
This book helped 'punch' up my advertising.I particularily like the tips in the back of the book.As a new agent, I want to stay competitive, so, can see this book as an ongoing resource in my collection. ... Read more

Subjects:  1. Advertising    2. Business    3. Business & Economics    4. Business & Economics / Marketing / General    5. Business & Economics / Real Estate    6. Marketing - General    7. Real Estate   

Editorial Review

To longtime sales and customer-service pro Jeffrey Gitomer, boasting about a near-perfect customer-satisfaction rating of 97.5 percent is a major mistake. "That means 2.5 percent of your customers are mad and they're telling everyone. And 97.5 percent of your customers will shop anyplace the next time they go to market for your product or service." Based on a philosophy that's been developed through his syndicated business columns and the more than 150 seminars that he gives each year to companies such as Radisson, Sony, NationsBank, and Time Warner Cable, the book outlines his formula for making customers so faithful they "will fight before they switch--Read more

Reviews (63)

Great information, Fun read
As the owner of Highland Chiropractic Clinic, you might not think that this book would pertain to me, but I have found it to be the of the most inlighting books that I have read on the subject of customer loyalty.It is a fun read with plenty of entertaining personal experiences from the author.
Absolutely AWESOME book, a must read for any business person.
Many, many great ideas in this book.Simply excellent.I have given this book to other business owners as gifts.One of my favorite sections is about PITAs (Pain in the Ass Customers).When you fire 3 of your PITA customers, you will receive many, many new good customers to replace the fired ones.He explains how this works in this book.Many other eye opening ideas and observations.You must buy this book.You will read it and re-read it many times over.

My Pick for Best Customer Service Book
I should state that my approach to customer service is unique in that I teach IT Profesionals how to provide better service to the users they support. However, this book is my most recommended resource on customer service for these, and any other, individuals.
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Subjects:  1. Advertising & Promotion    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Consumer satisfaction    6. Customer Service    7. Customer loyalty    8. Customer relations    9. Customer services    10. Loyalty    11. Business & Economics / Customer Service    12. Management & management techniques   

Reviews (13)

Cutomer Service Training
Innovation is primal to success and business growth. Offering a proven alternative to failed customer driven initiatives, this wonderful book offers you the tools and strategies to unleash innovation, lower costs, and reduce failure rates and create the products and services customers really want.
One of the best
A very unique idea has been very clearly articulated. Easy to understand and very practical to manager's daily life. Should be treated as the important supplement of the works of Prof. Clayton M. Christensen of HBS.

Scientific method to product definition and marketing!
I haven't ever taken the time to write a review before.But I LOVE this book.If you have ever been disappointed with the outcome of discussions concerning how to define and position products because proposals were justified on gut instincts, group think or "I have 30 years experience"- then this book is for you.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Customer Service    5. Development - Business Development    6. Marketing - General    7. New products    8. Planning    9. Product management    10. Research And Development Management    11. Sales & Selling - Techniques    12. Strategic planning    13. Business & Economics / Management    14. Customer services   

Reviews (11)

Lifetime Customer Value Lives!
Jeanne Bliss' book, Chief Customer Officer, is a "must have" for any business that wants to pay more than "lip service" to customer retention. There are great examples throughout from someone who obviously has been in the trenches. This is a fun book to read, not some academic tome doomed to gather dust in a dark recess. Get it, read it, and share it with others in your organization.
Practical advice for improving customer experience
Jeanne Bliss articulates not only the importance of putting customers at the center of your business, but conveys the challenges that prevent most companies from successfully delivering great customer experiences. The real-world techniques she introduces are essential reading for senior executives aiming to succeed by improving the delivered customer experience.

Finally!An engaging practical guide to creating a customer centric organization
Jeanne Bliss has done a fantastic job of breaking down the challenge of actually "walking the walk" of a customer centric organization in a book that is informative, thought provoking and easy to read.Her concepts are spot on, based on real life experience during her very successful career.I highly recommend this book! ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Customer Service    5. Customer relations    6. Industrial management    7. Management    8. Business & Economics / Customer Service    9. Customer services   

Reviews (5)

Matt nailed it!
IF you are serious about mingling with and potentially selling to or servicing the affluant client, this book is worth the money and your time. I have already seen substantial revenue by applying some of the many ideas and concepts Matt writes about. I hope I can meet Matt someday to thank him in person.

Wonderfully written...A must read book for all involved in selling.
Selling to the affluent is different from selling to any other market.As with any selling, you must know your market; and this book provides you with the perfect roadmap.If you follow and apply the strategies and techniques outlined in this book, and possess the confidence required, you will without a doubt, not only attract and serve the affluent, you will also become affluent.

Best Book on Affluent Selling to Date
I have been in the business for 20 years, and have recently been involved in closing the largest, most complex estate planning deals of my career.This is hands-down the clearest, most concise book on the mind of the affluent that I have ever read.The book describes exactly what I have been experiencing over the past 5 years in the industry and with my clients and prospects.For anyone who has at least one "high-net-worth" or affluent client this should be a "Must Read." ... Read more

Subjects:  1. Affluent consumers    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Customer Service    6. Sales    7. Sales & Selling - General    8. Sales & Selling - Techniques    9. Sales presentations    10. Selling    11. Business & Economics / Sales & Selling    12. Customer services   

Reviews (95)

A guide to life in an ad agency
Luke Sullivan is a veteran copywriter who provides concrete advice on almost everything related to work in the advertising industry. Though much of the book revolves around his specialty, copywriting, Sullivan offers lots of practical advice on a range of topics like getting into advertising, the realities of working at an agency, developing TV and radio ads and dealing with clients.
a creative writing students holy bible.
I'm a senior at FSU, and I read this in order to prepare myself for the creative side of advertising/ portfolio/grad school. It was on the recommended reading for more then one of the top ad schools. Originally, I found it thru the VCU website. I have to say, that as a creative writing student, I barely get any kind of advice on the advertising world. This book, was phenomenal for several reasons. First and foremost,I learned what I consider to be a great deal. Secondly, and most importantly, I laughed the entire time. Luke Sullivan is a fantastic writer, whom I feel lucky to have stumbled upon his book. I believe anyone can benefit from this easy read. It has helped give me a a great overview. On that note, I was wondering if there was a way to contact him? I'd love to pick his brain :).
Great book!
If you want know all about ads: thats the book. Simple, fun and fast. Read two times. One for fun and other to learn. ... Read more

Subjects:  1. Advertising    2. Advertising & Promotion    3. Advertising copy    4. Business & Economics    5. Business / Economics / Finance    6. Business/Economics    7. Marketing - General    8. Business & Economics / Advertising & Promotion   

Reviews (14)

Moving mountains isn't easy
Thirteen years ago, Peppers and Rogers' "The One to One Future" moved customer status from that of corporate pawn to valuable partner. Ensuing books - theirs and others - refined and facilitated that strategy.
More daft nonsense from the people behind the CRM fiasco
So many managers read the 1-1 rubbish and wasted millions on CRM systems that were ill conceived and poorly managed.
Poorly written, lack of substance, over-stretched on one single term and impractical
Except the very equation of ROC which is a natural extension of ROI, and chapter 12 on data privacy issue that are quite unique in themselves, it is by far the worst book of its kind I had read within the last 30 days, amongst them "Technology and Customer Service" by Paul Timm, "Customer Share Marketing" by Tom Osenton, "The Dollarization Discipline" by Jeffery Fox, "Loyalty Rules" by Frederick Reichheld and "The Customer Loyalty Solution" by Arthur Hughes. I quoted those names not to boast anything, but to express my strong disappointment and frustration against this book or the authors, that I really feel being cheated of my valuable time and price of the book. I sincerely recommend you to look for something much better, which is so easy to find, if you truly want to learn CRM. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Customer Service    5. Customer equity    6. Customer loyalty    7. Customer relations    8. Econometrics    9. Management    10. Sales & Selling - General    11. Business & Economics / Customer Service   

Editorial Review

How would you classify a book that begins with the salutation, "People of Earth..."? While the captains of industry might dismiss it as mere science fiction, Read more

Reviews (139)

Marketing Shock Treatment or Anarchist's Tech Handbook?
A fascinating business book that has the nerve to call virtually every business book fodder for the cat box.If you happen to communicate with people for a living, read this book and think hard about how the Internet continues to change the nature and style of business.It makes the definitive case for discarding business speak, hype-laden jargon and for finding relevant "stories" told by a heartfelt, less sanitized "voice".It's written by four smart, experienced guys, who may just be a little too angry, or too bored for their (and this book's) own good.Nonetheless, I really liked it.
Fascinating Ideas
This book explores the idea that the Internet enables open, honest, straightforward conversation in the marketplace.Businesses, the authors theorize, are merely collections of conversations among employees, managers and customers, and they always have been.The Internet is a tool, which has empowered customers with a human voice.It has also empowered employees to speak to each other and to the customers with their own voices, outside of the controlling dogma the organization may expound.The Internet, say the authors, is inherently radicalizing.
Awesome in its altruism
Markets are conversations. Period.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Customer relations    5. E-Commerce - General    6. Economics - Theory    7. Electronic commerce    8. General    9. Internet marketing    10. Marketing - General    11. Social aspects    12. Technological innovations   

Reviews (4)

Great advice (if you can assimilate it)
The problem with any "how to sell" book like this is, until you can integrate the advice given here so that it comes naturally to you, you will sound as mechanical and forced as some of the "tellers" Richardson criticizes.I used to sell big-tiicket business-to-business, and I can say the advice here is timeless: engage your customer, identify what your customer's needs are and position your product so that the customer realizes that your product meets their needs.Of course, if the customer doesn't need your product, then maybe you need to learn some of those "hard-ball sales" techniques (or find a better product!).No amount of customer empathy, listening, or product positioning will help you overcome a customer-product mismatch.Which brings me to a point: although Richardson argues against this, I think playing hardball has a place in negotiations; remember, the party you are negotiating with doesn't always have to feel warm and cozy inside in the process.A true persuader will know when to be soft and fluffy and when to apply the pressure. excellent, customer oriented common sense
After reading plenty of those "say what I say, exactly as I sayit" sales books, none of which I found truly helpful out in the field,this book was like a breath of fresh air. Easy to read and easy to adapt topersonal styles it is a treasure trove of good advise. If you actually careabout your customers and want them to return to you on a regular basis,this is the book for you.

should be a textbook for sales classes
From my many varied experiences, I realize that I just don't like selling, but when I was trying to bone up on my sales skills, I found this book to be the most useful.It is heads and shoulders above other books on thesubject and it was so intersting that I probably read it cover to cover ina day or two. The advice is extremely practical and you are learninggreat principles of selling.You are not learning a bunch of closingdialogues that only work for the person who invented them.Easilydigested, the principles allow you to adjust your approach in mid-salebecause you are asking questions whose answers will tell you what you needto do or say next (positioning.)Tons of great info here.It shouldreally be a textbook for sales classes. ... Read more

Subjects:  1. Advertising & Promotion    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Interpersonal communication    6. Sales    7. Sales & Selling - General    8. Sales & Selling - Techniques    9. Selling    10. Business & Economics / Sales & Selling    11. Sales & marketing   

Reviews (9)

This book should get 10 stars
When I first started my business 13 years ago I didn't know the first thing about marketing. The book is divided into two parts, 50 things you can do that don't cost anything and 50 things that cost. This book was my bible and there were only 3 things that wouldn't work with my business.My phone began to ring and my friends were impressed with my marketing skills. I didn't feel I had marketing skills. I just knew how to read and follow instructions. I highly recommend this book for anyone getting started or for anyone just wanting to jump start their business and see if there is anything that they could do and maybe aren't.

Common sense is really not so common!
I received this book and was thoroughly impressed with it's simplicity and layout.I was feeling very nervous about opening my own retail store in beautiful Hawai'i, but Jay Conrad Levinson's books really helped me to quantify what EXACTLY I need to do to lessen my fear of venturing into the unknown *insert final frontier styled music here, lol*Incidentally, I was able to get a great location, but I learned that the buck does not stop just there - with my arsenal of low cost marketing tactics, I really think that we can enjoy some kick arse sales.We have been open for three business days, who knows what the future may bring - however, due to the aid of these books, Im feeling more confident about the unknown.Marketing, service and quality of product is key, baby.Cheers, Veronica

Another "HIT" for Jay!
Jay Conrad Levinson has done it again, this book is great if you do not have alot of time or inclination to read alot of books on marketing.This book condenses much of what you need to know to effectively market your products ro services in a compact package.I highly recommend this book if you need ideas and tips that work. ... Read more

Subjects:  1. Advertising    2. Business/Economics    3. Management    4. Marketing    5. Marketing - General    6. Small Business - General    7. Small Business/Entrepreneurship    8. Small business    9. Business & Economics / Marketing / Industrial   

Reviews (9)

Comprehensive coverage
This book offers a study of the strategic options for high tech firms. The coverage is wide and detailed. This is a great book.

A first approach to Product Strategy
A big number of business examples, and good explanation of concepts. A deeper vision could be found in another books about this subject, so in my oppinion this book could be a good starting point, not recomended for advanced IT product managers.

targeted for core products at large companies
I love this book: the concept of a "vector" for product Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Development - Business Development    5. High technology industries    6. Industrial Management    7. Management    8. Management - General    9. Marketing - Product Management    10. New Product Development    11. Organization Development    12. Product management    13. Strategic Planning    14. Business & Economics / Marketing / General    15. Research & development management    16. Sales & marketing   

Reviews (17)

Well Done Mr. Van Yoder!
Steven Van Yoder understands the value of publicity and how to go about getting it for virtually nothing.He also understands that you have to be your own brand and constantly brand yourself in everything you do.
great practical advice
Get Slightly Famous is one of the best books on self-promotion that I have read.Steven Van Yoder provides practical advice that would benefit any person who wants to improve business or raise his or her public profile.While many books of this nature are disappointingly thin on substance, this book provides solid advice for building a career as an "expert."

Good Book - But Needs More Actions Steps
This is strait forward to the point book using business examples on how and why getting famous can help you and your business. It provides lots of examples but could use more action steps on how to build your own celebrity.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Development - Business Development    5. Fame    6. Management    7. Marketing    8. Marketing - General    9. Mass media and business    10. Sales promotion    11. Business & Economics / General   

Reviews (6)

Too Basic
This book was much too basic and didn't provide me with any information that I didn't already know, nor where there any real ideas or steps suggested by the author on how to be an outstanding sales professional.This book is just simply made up of "common sense" knowledge.

Too Basic for the Seasoned Sales Professional
This book might be helpful to someone who is just getting started in the retail industry, but for a seasoned sales professional it was too basic.It is written more like a textbook, so maybe it was meant for a beginner, but I was hoping for more "meat" when I bought it.

Finally, a book that explains how it really is!!!!!
Fantastic!Now you don't have to try selling retail merchandise to know just what a tough but very satisfying job it is!Everyone interested in pursuing a career in retail or getting better at it should read this one! ... Read more

Subjects:  1. Business    2. Business & Economics    3. Business & Economics / Marketing / General    4. Business & Economics / Sales & Selling    5. Marketing - General    6. Sales    7. Sales & Selling - Techniques   

Reviews (10)

A Reinforcement of Good Logic
This book reinforces some solid business concepts which you probably have read or heard about previously. The basic logic is that little things count and is best summed up in an old rhyme or proverb
If its broken fix or it will get much worse

"A Dour, Hectoring Treatise..."
"A Dour, Hectoring Treatise..." says the reviewer from Publsihers Weekly.It is an entirely just criticism, as this is possibly the most downbeat book on achieving business success that I've ever read.While the premise is intriguing, the actual substance of the book is pretty thin.Yes, we know that details are important and that the little things do matter.Yet, the author's idea of good business practice seems to be to obsessively micromanage every aspect of your business and of your employees' behavior.Do yourself a favor and read anything by Seth Godin, instead of this condescending drivel.Seth says, "Stop trying to be perfect and start being remarkable."I couldn't agree more. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Corporate image    5. Industrial management    6. Management    7. Management - General    8. Psychological aspects    9. Public Relations    10. Social perception    11. Business & Economics / General    12. Business & Management   

Reviews (1)

The "pop culture engineer" work makes this worth buying.
The one show annual is widely regarded as 'the best of the best' in creative advertising.That said, this edition was a particularly good annual featuring some great work for playstation by tbwa paris, and the world famous 'cog' spot for honda by wieden + kennedy london.However, I was expecting to see all this in the annual.For me, the campaign that made this annual worth the purchase was a campaign that simply leapt off of its unassuming 514th page.Ironically enough, this advertising campaign was about advertising, directed at young people interested in the creative side of the business.As someone that currently works as a creative, it struck a particular chord with me.
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Subjects:  1. Art    2. Art & Art Instruction    3. Commercial - Advertising    4. Graphic Arts - General    5. Advertising    6. Advertising industry    7. Reference works