Reviews (5)

Good name, poor content
You'll have to look pretty hard to find the nuggets in this book.Rex Briggs (not his real name) spends a long time setting up the credentials of the authors. His company has been in existence for five years, they have a couple of dozen clients.They use a "gold standard" approach (huh?) to research, validated by a couple of organizations.Oh yes, he seems to think that he created expiremental design research.
Not groundbreaking but interesting facts about advertising
What Sticks is supposedly the definitive book on making advertising work. I did not come away with that impression. Briggs and Stuart are smart men and I am not questioning their knowledge; however after thoroughly studying advertising the past two semesters I did not see two many new items. The item that I will remember forever will be COP or Communication Optimization Process. This relates to the message, media mix, motivation, and maximization of the advertising campaign.
Not the information big agencies want to hear but exactly the information that will transform your marketing and advertising
Many people who read this book will hate it . . . because it will challenge everything that they believe to be true and yet, once they get past the fear it will be their roadmap for the rest of their career or business.
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Subjects:  1. Advertising    2. Advertising & Promotion    3. Business & Economics    4. Business / Economics / Finance    5. Business/Economics    6. Industries - Media & Communications Industries    7. Marketing    8. Marketing - Multilevel    9. Business & Economics / Industries / Media & Communications Industries   

Reviews (12)

Just as Promised
The book arrived in a timely manner and it was in the condition that I expected.I would order from this vendor again.

Expensive and Confusing
The layout and language of this extremely expensive textbook, written by one of the most seasoned and successful PR practitioners, unfortunately makes this book almost unreadable. Not only is it completely boring, but the language makes the topics seem very vague and disconnected from practical PR practice.
Better books available
By all means spare your students the expense of a book that is as mediocre as it is costly. A hundred and twenty bucks! Please. Public Relations Writing provides all students need, and in a much more cogent format. Good case studies can come right out of the newspaper. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Public Relations    5. United States    6. Business & Economics / Public Relations   

Reviews (17)

misses the mark - but interesting
This book really misses the mark on 'defeating the devil's advocate'.It offers nothing more than a characterization of the type of person you have to deal with.
Though- provoking and inspiring reading
The book is thought-provoking and interesting. It addresses innovation from a different slant, mostly focusing on "who" triggers it in your organization. On the positive side, it describes 10 different innovator-archetypes that we can all recognize. On the negative side, it does not really tackle how to trigger innovation or at least how to recruit and identify those who already excel in it. The book is somehow light-hearted, but I guess it was written this way in order to be introduced to large audiences.

Good ideas and though-provoking
I thought this was a very though-provoking book. It was interestingseeing a reputable company (IDEO) talk about their strategies and how they can drive innovation for other companies. The books talks about 10 different roles that people take, with each role bearing great importance, and how they all are needed in creating this ideal creative and innovative environment.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. General    5. Management +    6. Marketing - Product Management    7. Organizational effectiveness    8. Social aspects    9. Strategic Planning    10. Technological innovations    11. Business & Economics / General   

Reviews (29)

Very good and pratical advice.

An Excellent Book Simplify TheComplex Sale Cycle
Invoke Solutions is one of my client companies.(www.invoke.com) Their offices are located next door to ours in Wellesley, MA.Because of some encouraging early success with their unique marketing research software and solution, Invoke's Board recently decided to staff up additional sales territories across North America.Ben Cesare, Invoke's Senior VP of Sales, retained me to help them to find Sales Executives for some of these new territories.Ben came to Invoke with more than 20 years of experience in leading sales teams, including a stint heading up Channel Sales in North America for Apple Computer.Ben understands the world of complex selling!
The title says it all
Rick couldn't pack anymore information into this well written book on selling. This is some of the best advice anyone could offer, hope really is not a strategy. ... Read more

Subjects:  1. Advertising & Promotion    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Sales & Selling - General    6. Sales & Selling - Techniques    7. Sales Management    8. Selling    9. Business & Economics / Sales & Selling    10. Sales & marketing   

Reviews (11)

Book for my business
I'm really glad that I was able to get this book, because I had tried at several book companies and they did not have.It is a great book and I'm so glad that you shipped it to me in record time.
Perfect book for the new Network Marketer
There is so much to learn, psychologically, about building a Network Marketing business and Dr. Barrett does a wonderful job explaining to people how to deal with this.The concepts are simple to understand and extremely valuable to anyone who wants to stay the course in Network Marketing.I would recommend this to a beginner and a veteran of this industry, outstanding book!I would also recommend getting the CD or Cassette version so you can listen to it over and over again.

Dare to Dream, Work to Win
I've just recently gotten into the networking business and found this book to be very helpfull! I have increased my sales and more! I would recommend this to anyone getting started in networking. The book was in great shape when I recieved it and the service from amazon is awesome! ... Read more

Subjects:  1. Business & Economics / Entrepreneurship    2. Business & Economics / Marketing / General    3. Business/Economics    4. Business    5. Business & Economics    6. Entrepreneurship    7. Network Marketing   

Reviews (11)

Mr. Godin Rides Again! A Triumph for those Marching to a Different Drummer!
From the remarkable book structuring (the "chapters" are organized in alphabetical order) to the intriguingly insightful commentary, Seth Godin has once again created a work of excellence. The book is an easy read, but at the same time leaves the mind reeling with thoughts of "Oh my, I need to fix that, or do that, or change that." I found the chapter on "Clean Fire Trucks" particularly interesting, as I had just 2 months earlier finished an innovation article on "Retiring the Fire Trucks" -- which deals with the same concept of preventing fires and not letting them start in the first place! (As such, you can then have time to clean the fire trucks, or as I put it, to retire them altogether!). His rants are compelling yet at the same time hilarious (hilarious in the sense of all the silly things we do as a people that we really shouldn't be doing). Take for example his rant on "Wrappers" and how the method of packaging both the tangible and intangible create an aura around the product that determines how the product is perceived, received, and applied. One might say, "It's the WRAPPER, stupid."
Godin does it again - excellent book if you want to change
Dont know what to say. Love what this guy has to say and his unique view in business. In this book its great since it is written in small article like chapters on all topics business and it really makes you think. Each chapter covers a different topic, not in any particular order and you can read one, two or read it like a book. But however you read it its worth the price of admission. Godin has a great way of challenging the status quo and getting you to look at things you didnt think of. It has so many interesting topics that I cant pick one but good stuff for sure.

I Am A Big Fan of Seth Godin: "Small Is the New Big"
I think I have read most of the books that Seth Godin has written over the past several years. Seth is not always original, but I find him consistently provocative. He may say something I already know, but say it in a way that causes me to think about the familiar in a new way. Or, he may present me with an idea I had not been aware of, and encourage me to consider what that new idea has to do with me and my ever-changing world.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Common sense    5. General    6. Leadership    7. Management +    8. Management - General    9. Simplicity    10. Success in business    11. Business & Economics / Marketing / General   

Reviews (63)

A Useful Book for the Right Type of Person
Michael Port has written a very useful book with proven techniques and strategies for being successful. There are three main aspects to this book:
How to "let" a client find you
The owners and employees of client-based businesses often end up doing it all, providing the service or product, managing the office, and handling sales and marketing - often the entrepreneur's least favorite chore. Now, you can learn to love it or at least to do it well with less pain. Author Michael Port cites many applicable marketing activities that you probably already know about, but he pulls them together in an organized manner supported by lists of questions and answers. He begins with the foundation of your business, including your motivation and area of specialization. Then he teaches you how to build credibility with clients. Next, he covers marketing and outreach, including tactics for promoting yourself. The book's concepts are easy to grasp and implement, including advice for conquering online marketing. You may already be carrying out some of these strategies, but this book can take you to the next level. We recommend it to those who want new clients badly enough to make sales and marketing a regular part of their jobs for a few hours a week. If you are a new entrepreneur, this resource will help you learn the art of rainmaking.

Maximize Your Capacity -- Full of useful tools.
A wonderful book! It contains useful, understandable, and actionable information on every page. While at face value the author's breakdown of his processes into tiny, custom-named tools may seem simplistic, it is a powerful approach to allowing both the beginner and the seasoned professional to successfully compartmentalize and execute the steps. THIS BOOK WILL HELP YOU GET BOOKED SOLID. But beyond that, it will teach you how to better COMMUNICATE and COLLABORATE with your customers by building meaningful, lasting relationships. You will then be better serving their NEEDS, for which they will handsomely pay. The book is best read over a period of a few weeks or more, to give ample time to apply each concept and compound the benefits of each subsequent tool the author provides. I highly recommend this book. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Marketing    5. Marketing - General    6. Sales & Selling - General    7. Sales Management    8. Selling    9. Strategic Planning    10. Business & Economics / Marketing / General    11. Sales & marketing   

Reviews (10)

Clearly Better Than Stage-Gate
Ulrich has created an understandable companion text for product development. What is refreshing about this text is that it guides the developer through the elements of product development that are essential to reducing the concept of the product to practice. It is a great instructional guide.

Good reference text
This is a good reference manual for understanding the various techniques that are available for the fuzzy front end of product design. It would be a good text for project managers in product development.
Great product development handbook!
This book provides a great hands-on approach to product development.Unlike other product development books that dwell too much on the philosophical aspects of product development, this book gives you practical advice on how to define meaningful product specifications to meet your customer needs and develop successful products. The book provides a very nice concept development process that I've found very useful.Read more

Subjects:  1. Business & Economics    2. Business/Economics    3. Engineering - Industrial    4. Industrial Design - Product    5. Industrial engineering    6. Industrial management    7. Management    8. Management - General    9. Marketing - General    10. New Product Development    11. New products    12. Product Design    13. Production management    14. Technology & Industrial Arts    15. Business & Economics / Marketing / General    16. Sales & marketing   

Reviews (91)

Raving Fans: A revolutionary Approach To Customer Ser
I just read a few of the reviews for this book, Raving Fans that were less than satisfactory.I must say to those who thought after reading this book that it was pointless, simplistic to the point of insulting, disappointing, or over the top, that it's just that exact mentality the whole book is based on.I really hate to color one gender in this fashion but it unfortunately is true, usually it's a man who can't possibly see that the solutions to most customer service problems are just that simplistic.It may seem corny, over the top, or maybe simplistic but this book clearly addresses the problem with customer service today, in that no one cares or is brave enough to venture returning to true customer oriented values, or brave enough to be different.It's all about squeezing that dollar for more than what it's worth, instead of investing that dollar to develop long term loyal customers.Customers that will go out of their way to do business with a provider if the provider cares enough about them to listen to them and give above what they are expecting.I know what I am talking about, I am a customer, and at best I only occasionally see a flicker ofbarely satisfactory customer service actions with the business's I donate my dollars to, but for the most part my customer service experiences are definitely a "No-Customer-Service kinda Customer Service World". Not only am I a customer but I am a customer service provider as well.I have always performed my job with the Raving Fan mentality; I just didn't know what it was called.It's good to know that my work reputation is directly related to providing "Raving Fan" type Customer service.It's too bad that the majority of business's out there are managed by the mentality, that it's all about the dollar and the customer is privileged to have me as a provider.

To all the nay sayers.....
See ya, would hate to be your cio/ceo.It's just that simple.change is good, if you don't, bye.i extrapalated the simple concepts to help build the best suite of teams' of employees.Something like i have a vision for my team of managers, and part of that vision is what they need from me, they in turn need to develop their own vision of their team which includes what their team members need from them.By building that type of relationship/team, we can really provide an exceptional product.
raving fan
Raving fans is an excellent book for those that are trying to improve their businesses customer service and how the customer is viewed.Although at times it may seem over the top, from a cost analysis basis, even if a business cannot afford the costly improvements, focusing on low to little cost improvements can radically improve your business alone. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Customer Service    5. Customer services    6. Entrepreneurship    7. Finance    8. Management - General    9. Business & Economics / Management    10. Management & management techniques   

Subjects:  1. Advertising & Promotion    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Marketing    6. Marketing - General    7. Nonprofit Organizations & Charities    8. Nonprofit organizations    9. Business & Economics / Marketing / General    10. Non-profitmaking organizations    11. Sales & marketing   

Reviews (41)

One of the best books on crafting mouthwatering copy ever written!
Joe Sugarman is a copywriting and marketing genius.
Ditto
After reading all the 5 star reviews I have nothing to add. I agree this is an excellent book.

A Consumate Master of the Written Word
Notice the last two words in the title -- 'Written Word.' Writing something that is intended to be read is different than writing for television, radio, or anything else that is to be spoken. There are different techniques for the two approaches, and Mr. Sugarman is a consumate master of the written word.
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Subjects:  1. Advertising    2. Advertising copy    3. Business & Economics    4. Business/Economics    5. Direct Marketing    6. Mail Order    7. Marketing - General   

Editorial Review

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Reviews (25)

Keep the Spirit Fishy!
Keep your experience of the Fish Philosophy fresh! This is a great companion to the original book. When you talk to folks about Playing and some of the other important parts of bringing a workplace alive, they often counter with, "What about the kind of job where you can't play. Like a hospital?" This little volume recounts tales of just such venues. Some stories are bite sized morsels, some are more substantial. They all provide nourishment!

Review of CD
The CD set is 3 hour
Insightful!
Things are going swimmingly in Fish! land. In the latest volume, Fish! Tales, authors Stephen C. Lundin, John Christensen, Harry Paul and Philip Strand build on the successful training program that evolved from their first Fish book. Tales shows how four companies - a long-distance call center; a hospital neural-renal unit, a car dealership and a roofing company - have applied Fish! theories effectively. They also provide short examples from other companies to show how well the Fish! function. The four main principles are familiar by now - keep the work fun, seek to serve others, stay focused on your customers and have an enthusiastic attitude - but the examples in the book bring them alive. Along the way, the authors heavily sell their Fish! courses and merchandise - that's just good salesmanship - but the real catch of the day is the final how-to section, showing ways to apply these principles in any organization. The lively writing style helps keep you hooked. We suggest that if you haven't yet caught any Fish!, start with this one. Its cheery, accessible methods should lure you in, hook, line and sinker. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Careers - General    5. Customer Service    6. Customer services    7. Employee motivation    8. Human Resources & Personnel Management    9. Leadership    10. Motivation (Psychology)    11. Motivational    12. Motivational & Inspirational    13. Business & Economics / Motivational   

Reviews (20)

THE book for those who need to guide others in decision-making
How many people do you know who make rational decisions? After reading this book, you may learn that the answer is a lot closer to zero than to one...Kevin Hogan and James Speakman have asserted in this work that people make their decisions based on subconcious feelings about similar situations; they back it up with results from many counterintuitive psychological studies throughout. And it even includes a section on ethics.
Couldn't stop reading it
Cram every great persuasion book over the last 50 years--How to Win Friends And Influence People, How to Get Anyone to Do Anything, Influence, Sales Bible, The Secrets of Power Persuasion, and other--into a box, add a few new insights, and shake the box until the books become one resource and you have Covert Persuasion. I couldn't stop reading it. From the very beginning, the authors (I'd heard of Hogan before from other books on the same topic)toss out solid advice. Sure, you've heard some of it before, and some of it is reworded and served up new, but the collection of strategies is still worth the money. Almost every page is highlighted somewhere, and often in several places. To me, it's a must have book if you are interested in any way in persuasion.

A "Must-Have" for the Serious Persuader
"Covert Persuasion" is crammed full of the latest research on persuasion.While you might scan the contents in an afternoon, you'll need time and attention to make these persuasive techniques a part of your automatic arsenal.Careful, thoughtful reading will reveal a treasure of information that is available nowhere else.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Interpersonal communication    5. Motivational & Inspirational    6. Negotiating    7. Persuasion (Psychology)    8. Psychological aspects    9. Sales & Selling - Techniques    10. Selling    11. Business & Economics / Negotiating    12. Popular psychology   

Reviews (12)

The basic smart course in sales techniques
Seldom is a book as aptly named as Selling 101. This is a true primer on the ABC's of selling. Author and sales expert Zig Ziglar walks you through the sales process, teaching you how to find prospects, overcome "call reluctance," pose the right questions and ask for the order. He touches on all of the fundamentals, using examples from his experiences to illustrate his main points. His brief, concise prose is easy to understand and even easier to incorporate into your sales practices. The seasoned sales professional will not find anything new in this basic textbook, but we recommend it to anyone who is new to selling, particularly if you lack a mentor to give you this kind of guidance. This handy manual will provide know-how that is usually gained only by experience in the field.

Decent sales starter or refresher
Good short book if you are looking for something basic.There is certainly nothing dynamic, but Ziglar hits several points right on and gives a nice overview.

Thanks for keeping in simple!
This is the perfect sales book for anyone who is considering entering the field of sales or that is just beginning a career in sales.Zig Ziglar gives practical, real world sales tips that will pay immediate dividends.David Otis, Author of "Walk Fast, Talk Loud and Smile (How to Succeed in Sales and Have Fun Doing It.) ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Sales & Selling - General    5. Sales & Selling - Techniques    6. Selling    7. Success in business    8. Business    9. Business & Economics / Sales & Selling    10. Leadership    11. Sales & marketing   

Reviews (20)

Excellent !!
In order to complete any jigsaw puzzle, you normally need to refer to the picture on the box.
Excellent hands on service development model solutions for SOA!
Excellent hands on service development model solutions for SOA!
Explaining the Basic Concepts
A surprising amount of the spending for information technology in virtually all organizations is spent on supporting, updating, integrating, or otherwise maintaining legacy systems. SOA is an attempt to define a generalized group of services oriented 'objects' (for lack of a better term) that have a well defined interface and output that is oriented to provide a business orjective.
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Subjects:  1. Accounting - General    2. Business & Economics    3. Business / Economics / Finance    4. Business enterprises    5. Business/Economics    6. Computer Architecture    7. Computer Architecture - General    8. Computer network architectures    9. Computer networks    10. Information Management    11. Information Processing (Information Science)    12. Information technology    13. Knowledge Capital    14. Management    15. Management Information Systems    16. Business & Economics / Accounting / General    17. Computer architecture & logic design    18. Customer services   

Reviews (18)

Unfair Advantage could use more advantage
This is a very basic book. As i read it I kept wishing there was more depth to the information. It is superficial and left this reader frustrated that she had once again paid for a guru's packaging and not content. In typical gufu fashion, the book is oversized and has LOTS of white space. If he is such as expert, why could he not share a little more knowledge with the reader, or is the rest of it in his several-thousand-dollar workshop package?

nothing new here
I bought this book recently but after reading the first few pages I realized that there is nothing new in this book. The same old stuff from "the structure of magic (1975)" by Richard Bandler rehashed.
You are not wasting your time
I'm a salesman of some years standing.I buy sales books and spend a couple of hours going through them trying to find the one or two gems hidden inside that I can use in my circumstances.In this book there are many gems. ... Read more

Subjects:  1. Business & Economics / Sales & Selling    2. Business/Economics    3. Business    4. Business & Economics    5. Neurolinguistic programming    6. Sales    7. Sales & Selling - Techniques    8. Sales & marketing    9. Telemarketing   

Reviews (19)

Disappointing generalities
A colleague thought I would enjoy this book, and I understand why.Cultural relativism is usually intersting.It is not uncommon for pop business books to feel like overextended magazine articles...that's not all bad.But I must say, this book seems to me to be an overextended chart of cultural differences...and the author didn't even provide a chart; instead he provides meandering prose.I realize I'm in the minority in terms of reviews, but this book is at best mediocre.It is superficial and not informative.But please note: I have only read 100 pages of this 200 page tome.I didn't want to waste anymore time so I recycled the book.

Marketing Genius!
Read this book and unlock the secret door to the rest of your life! Clotaire Rapaille will give you insights into your own desires and help you understand the world in which you live with uncommon clarity.

Good marketing is knowing what you audience really desires
Clotaire Rapaille writes an original work in that you should discover what your audience really desires.Marketing your product with the natural desires of the population is they key in marketing that will return high yields.Rapaille suggests that we must dig and discover what the primal desire is for any particular product for a marketing campaign to be a success.
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Subjects:  1. Business / Economics / Finance    2. Cognition and culture    3. Consumer Behavior    4. Consumer Behavior - General    5. General    6. National characteristics    7. Social Science    8. Social perception    9. Sociology    10. Sociology (Specific Aspects)    11. Sociology - General    12. Workplace Culture    13. Business & Economics / General   

Reviews (49)

Where in the world did the positive ratings come from? (!!!)
I never thought I'd give a book a zero, however, believe me in this case I'd make an exception.I bought this book because I have never seen a book with better reviews . . . all by the top guns in the field.I have a heavy background in direct marketing myself and assure you that the reviewers all have top notch materials themselves. Nevertheless, this book stinks. It promises you the world and then delivers nothing.
Wow!If you only buy one book this year buy this one
I bought this book because I have read article written by Mark before.He is an excellent writer and very clearly presents difficult information.He goes above and beyond on this book.It was hard to put down even when it was 1 am.I have read it once and put it aside for a few days to digest all that he gives you.I have it on my calendar to pick up and reread again next week.It may take a time or two through the book to truly get it (and by get it I mean absorb it, believe it and implement it).He provides concrete examples, concise practical laws of marketing and business building.An excellent read and worth multiples to your business if you implement even 1/100th of the information he provides.

Totally Blew Me Away Which is VERY Hard to Do!
I consider myself a marketing expert.I've built two hugely successful million-dollar mail order companies within just a few years and thought I knew ever trick in the book from Gary Halbert to Dan Kennedy.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Marketing    5. Marketing - General    6. Sales & Selling - Techniques    7. Selling    8. Business & Economics / Marketing / General    9. Sales & marketing   

Reviews (1)

Fashion for Profit is the Fashion Bible!
I advise anyone who is trying to come out with a line to read this book and purchase the DVD!This book is a great reference guide - something good to always keep on stand by.Very useful if you want to do things right! ... Read more

Subjects:  1. Business & Economics    2. Business/Economics    3. Marketing - General   

Reviews (2)

Excellent
It tackles the various topics in sports marketing with great clarity and all the chapters integrate seamlessly. It explains concepts with good, clear everday sport examples.

A well structured approach to the subject.
Shanks has produced a