Reviews (27)

Meaty Part is in a few chapters
I guess, that for a newbie, the entire book would be interesting, but for me, i found the meaty parts to be in part III , from chapter 6 onwards.
One of the best AdWords book available
This Adwords book by Andrew Goodman is probably one of the best Adwords books around and even got positive feedback from the Google Engineer Matt Cutts (at Matt Cutt's personal Blog).
Somewhat out of date but still pretty useful
Google is the most popular Internet search engine, so having your ad pop up on its search results can be a boon for your business. The challenge is to get your ad to appear on the first page of search results by using just the right keywords. Author Andrew E. Goodman shows readers the best ways to play the AdWords game. The primary warning is that Google AdWords rules change faster than a book can be published, and they have changed since this book was issued. However, the book still provides valuable concepts and ideas for online ad campaigns. Learn how to select the right keywords, write copy, test your ads, modify campaigns based on collected data, set a budget and reduce the chances of attracting the wrong prospects. We believe this book gives readers a better understanding of how to work with search engine ads. ... Read more

Subjects:  1. Business / Economics / Finance    2. Computer Books: Web Programming    3. Computers    4. E-Commerce - Internet Marketing    5. Google    6. Google AdWords    7. Internet - Browsers    8. Internet - Web Site Design    9. Internet marketing    10. Marketing    11. Computers / General    12. Internet   

Reviews (5)

Excellent condition -textbook with library binding
The book arrived swiftly and in excellent condition.I did not know what to expect for the library binding, but I have been very happy so far.It is a plain hardcover with a piece (color) of the original softcover professionally glued to the front.The content is exactly as it should be.Much better durability and great quality.Smooth transaction process, no snags and no problems.

It's good, but the discribution of it should be more specific
Actually, it's an international version.
A Framework for Marketing Management, Second Edition
I ordered this book over 1 month ago - I have NOT received it yet.I am wondering what happened. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Management    5. Marketing    6. Marketing - General    7. Marketing - Product Management    8. Marketing Management    9. Business & Economics / Marketing / General    10. Sales & marketing   

Reviews (47)

Good book. We use it for training at our company.
This is a really good book for cold calling sales folks. Our company [...] uses this book as a training book for our cold calling sales agents in India. The sales reps learn some of the specific skills and get to try this out when they call U.S. Customers. It has got us many sales and also helped our sales folks to come up in the training quickly.
Really old and outdated techniques
This book turned out to be another release of the original book from the 1980s and it shows.It is full of seriously outdated information and old style, pushy, boiler-room style telemarketing tactics.Worst of all, it tells you to always push for the appointment and end the conversation there.What about qualifying?I can already set appointments all day if I don't bother to qualify them, but unfortunately those unqualified appointments don't buy.Save your money and find a more up to date sales book.

This book will stay with You!!
I am the owner of a small Industrial Distribution company with 6 employees and $2 million a year in sales.12 years ago, I learned to sell.After all my initial training, I ran out of the easy existing customers and had to call on complete strangers.The fact that I was working all alone, out of a home office, left me with few people to turn to.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Marketing - Telemarketing    5. Sales & Selling - General    6. Sales & Selling - Techniques    7. Telemarketing    8. Telephone selling    9. Sales & marketing    10. Self-Help & Practical Interests   

Reviews (20)

You Won't Believe It....at First!
This book has some of the most scientific strategies in existence! What struck me about this book, was that this stuff is new, really new. So many books make this claim, in the end though, they are usually the same techniques from years past, just used in different examples.
A good book
The book is well written and gives the reader an insight into how people behave in many different situations. It has great applications for business people

Great information
If you are trying to influance people.. THIS is the book you need to read.
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Subjects:  1. Applied Psychology    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Influence (Psychology)    6. Negotiating    7. Persuasion (Psychology)    8. Success in business    9. Business & Economics / Negotiating    10. Social, group or collective psychology   

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Management    5. Marketing    6. Marketing - General    7. Marketing Management    8. Business & Economics / Marketing / General    9. Sales & marketing management   

Reviews (14)

Getting the point across
As an equity analyst, consultant, and communication specialist, I saw - and made - dozens of colorful presentations with the best charts that excel can draw that simply didn't work.
Consider it part of a broad business education
When one considers the amount of time/money they spend on improving their job skills, it would seem obvious that a high-value read like'Say it with Charts' would be worth some consideration. It provides a framework for using charts to your advantage- and not just within oral presentations. If anything, this book will increase your willingness to use charts to your advantage when selling an opinion. It forces the user to think about exactly what it is they are trying to say - and then produce a professional looking chart to relay that message.
Say It With Charts: The Executive's Guide to Visual Communication
The book is tremendous for anybody who wants to a make a presentation effective by making it easy to understand. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business Communication - General    4. Business Communication - Meetings & Presentations    5. Business presentations    6. Business/Economics    7. Graphic methods    8. Leadership    9. Marketing - General    10. Business & Economics / Marketing / General    11. Business communication & presentation    12. Computing and Information Technology    13. Management & management techniques    14. Public relations   

Reviews (2)

The best how-to book on storytelling
I have been through a number of the most popular books on corporate storytelling, and this is by far the most useful of them. While they all contain a number of case studies, this book goes one step further and actually provides the reader with clear step-by-step guidelines on how to start using storytelling within your own organisation. Budtz, Fog and Yakaboylu evidently have a lot of real-world experience with their subject matter.

Highly informative
It's rare that a European book on branding is endorsed by American gurus such as Philip Kotler, Kevin Kelly and Tom Peters - even marketing guru Seth Godin calls this book "one of the very best marketing books of the year".
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Subjects:  1. Advertising & Promotion    2. Brand name products    3. Business & Economics    4. Business / Economics / Finance    5. Business/Economics    6. Management - General    7. Marketing    8. Marketing - Product Management    9. Product management    10. Reference - General    11. Branding    12. Business & Economics / Management    13. Corporate Communication    14. Management    15. Sales & marketing    16. Storytelling   

Reviews (27)

This book shows how pricing decisions should be made
Exhibit 1-3 on page 9 of this new edition identifies three guiding principles of strategic pricing: (1) it must be value-based, which puts customers' perceptions at the heart of the process; (2) it must be profit-driven, a vital element for any business; and (3) it must be proactive--meaning marketers should not simply react to competitors' pricing moves.
The Value-based Pricing Bible...
Nagle's book has become the defacto standard for value-based pricing.Prior to Nagle, value-based pricing was the holy grail of New Product Development.
Right on target
This book is packed with very useful advice. It forces you to consider aspects of pricing that would typically be ignored. As a bonus, the book doesn't read like a textbook. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Decision Making & Problem Solving    5. Decision making    6. Economics - Microeconomics    7. Marketing    8. Marketing - General    9. Price Theory    10. Pricing    11. Sales & Selling - Management    12. Business & Economics / Marketing / General    13. Sales & marketing   

Reviews (17)

Good and recommendable
It's a new millennium, and technology has transformed the way of doing business. But one thing hasn't changed. And that's the old-fashioned people savvy and skill every selling professional needs to overcome any barrier and close the deal. The classic sales closer's bible by one of America's most successful entrepreneurs, The Art of Closing Any Deal has already shown over one million people how to be a master closer in everything they do. It gives you the specific, hard-hitting, and always on-target advice you need.
the art of closing any deal, how to be a master closer
exactly what you need if you consider your self weak in closing like I did.I was selling timeshare and now I'm selling real estate and insurance and I learned a lot from the book and I recommend it to anyone who needs to harden up and sell!

The Art of Closing Any Deal
This the worst book I have ever read on the Profession of selling. One can picture this bust out in white shoes, a white belt, oily hair, and checks and plaid.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Sales & Selling - General    5. Sales & Selling - Techniques    6. Sales Management    7. Business & Economics / Sales & Selling   

Reviews (4)

Easy to Read
As far as text books go, this was an easy read.Well put together and easy to understand concepts.

super
It was in excellent condition as they said.And delivery was faster than i thought(3 days).Thanks...

Lame... very lame
This book sucks.It makes the basic principles of marketing more confusing by bombarding the reader with various terms and phrases with an excessive amount of overlap between them.There is no clear-cut distinction between the glossary items, making studying for bi-weekly exams a chore. ... Read more

Subjects:  1. Business / Economics / Finance    2. Marketing - General   

Reviews (12)

E-Business Demystified
Every chapter is very informative and applicable. It's packed full ofuseable information about how to enter into the new world of internet commerce.
Step-by-step process for developing your own Internet site!

Better than you'd think from the title!Really!
Give this one a chance in spite of the title.It really does break down the different types of web sites (and hybrid-types) that make money.And after such "what do I do on the net?" fundamentals, it does add simple, inexpensive nuts and bolts to get ideas up to speed almost immediately.Examples throughout, as well as specific resource recommendations.Good for confidence, as it reveals that internet money-making is neither rocket science nor spam hype. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. E-Commerce - General    5. E-Commerce - Internet Marketing    6. Electronic Commerce    7. Entrepreneurship    8. Internet    9. Internet - General    10. New business enterprises    11. Information technology industries   

Reviews (12)

What a great resource!
From its unique plastic-encased cover to the excellent illustrations, this is a priceless resource. It's an entire bookshelf of reference books condensed into one book. I've been in printing for a long time, and I still picked up new information from this book. I'm going to add it to the list of "can't-do-without" resources that I recommend to training clients.

I for one am impressed.
As a freelance graphic and layout designer, I find myself asking why I didn't buy this book sooner (like while I was in college). The book covers many areas in depth that may not have sunk in while in school.
Indispensable!!
This book is a treasure! I've started flagging certain areas I know I'll refer to often (abbreviations of states AND countries), but even being able to quickly find an envelope size instead of tracking down my ancient e-gauge and a #10 envelope was great. If you buy nothing else, be sure to get this book if you are a graphic designer. ... Read more

Subjects:  1. Art    2. Art & Art Instruction    3. Graphic Arts - General    4. Graphic design (Typography)    5. Handbooks, manuals, etc    6. Packaging    7. Printing    8. Shippers' guides    9. Graphic design   

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Marketing - General    5. Business & Economics / Marketing / General    6. Sales & marketing   

Reviews (13)

Highly recommended to all marketing executives
How much are your customers worth? If financiers and investors had bothered to ask themselves this basic question, they might have prevented the Internet bubble and other expensive corporate mistakes. Such disasters can occur when people invest in businesses with no earnings and fanciful business models. Authors and professors Sunil Gupta and Donald Lehmann make a powerful case that executives should abandon outdated business-evaluation models based on traditional financial metrics, such as cash flows. Instead, they should rely on the present and future value of their businesses' customers: the "customer's lifetime value," or CLV. The authors discuss these issues in understandable language and buttress their arguments with formulas that will enable marketers to implement their ideas. They also provide helpful examples that are like mini business-school case studies. We highly recommend this book to all marketing executives, as well as to executives who are financially responsible for mergers and acquisitions, or advertising. This book could change the way you do business and increase your earnings from your best customers.

Important metrics for effective customer management
Are you spending more on your customers than they are worth?That is the question these authors attempt to answer in this book.Whether it is acquisition cost or retention cost many businesses may be spending too much on their customers.As with all investments there is a time to increase investment, a time to hold them, and a time to let them go.This is a detailed analysis of how to develop metrics for your company that help determine customer value.With increasing customers there are increasing costs.Once you have developed your metrics they show how to use that information to determine things like customer lifetime value. Once you know their lifetime value you can make effective marketing and management decisions related to your customers.You have to manage your customers in order to manage your business.Now you can determine how to best manage your customers.A practical approach to managing customers that is both effective and easy to apply while providing real results.Managing Customers as Investments is a recommended read for all marketing and customer-centric managers as well as all corporate executives.

Compelling Case for Factoring Customer Lifetime Value Into Corporate Performance Tracking
The book's co-authors quote management guru Peter Drucker, who just passed away at the age of 95, in the opening paragraph of the acknowledgements: "Innovation and marketing are the only two valuable activities of a firm. The rest are costs." It's a predictably strong insight from the high priest of business principles and a tenet upon which Sunil Gupta and Donald R. Lehmann, both professors at the Columbia Business School in NY, base their treatise here. In fact, since the dot-com bubble burst five years ago, marketing was deemed dispensable when it came to valuating this responsibility in the eyes of Wall Street and its dominions. However, the co-authors have come to recognize the value of marketing in fortifying customer retention since it is no longer enough to view customers as intangible assets in need of periodic nurturing.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Consumers    5. Consumers' preferences    6. Management Science    7. Marketing - Research    8. Strategic Planning    9. Business & Economics / Systems & Planning    10. Sales & marketing   

Reviews (2)

Excellent for Retail
Retail Manangement by Barry Berman is an excellent book for people getting into Retail business. It covers from basics to advance level of Retail management.

A full coverage of all major retailing topics
A very useful book, not only for students, but for any person envolved in retail business. Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Industries - Retailing    5. Management    6. Retail Management    7. Retail trade    8. Business & Economics / Retailing    9. Management & management techniques    10. Sales & marketing   

Reviews (4)

Good intro to IMC
I am reading this book for a Marketing class and I love it. I have used other books by the authors and they are very good. It's a good read and not to boring. You can tell the authors make an attempt to keep the material relevant.

From a Marketing Student
One of my marketing classes is using this book. I have experienced so much PAIN reading this book that I have to give it a 3 star to release my frustration. The chapters are extremely long. The overall concept of the book is good. There are also interesting facts and exhibits, but sometimes the book keeps repeating itself. For example, in Chapter 16 Sales Promotion, the authors talk about consumer franchise-building promotions. The same concept appears later on in the chapter over and over as individual paragraphs. I understand that a lot of the marketing concepts are interrelated, but they can be expressed much more efficiently.

Extensive in theory but current and entertaining
This book is theoretical and full of examples of applied theories of advertising.It is presently being used at an AACSB accredited University in the Marketing department and students do enjoy it because of its currentcontent and entertaining format. ... Read more

Subjects:  1. Advertising & Promotion    2. Business / Economics / Finance    3. Business/Economics    4. Business & Economics / Advertising & Promotion    5. Sales & marketing   

Reviews (1)

Excellent Product
My Grandson is the student who used this book. He said it was the correct text for his course and it may have helped him receive an Agrade. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Marketing - General    5. Business & Economics / Marketing / General    6. Sales & marketing   

Reviews (21)

Refreshing
This book is a refreshing comprehensive guide for you to understand and show your customer a solution that helps them satisfy their need.

Extremely Boring and Devoid of Stories or Examples
I'm surprised that someone so seemingly intelligent does not know that stories and specific examples are what make a book interesting. This book was totally devoid of them, but instead used vague generalizations from beginning to end. I read the whole book and was waiting for it to get good. It never did. Don't waste your time or your money. Any positive review must have been written by the author's friends. I would rather eat cardboard that read this book again.

A book you need
An inquisitive look at why people buy -- and when and from whom. This comprehensive guide will help you to create win/win situations with your customers.The steps offered can help you to narrow down the real objections and to close a deal.This book will help you rise to the next level. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Customer Service    5. Marketing    6. Sales    7. Sales & Selling - General    8. Sales & Selling - Techniques    9. Sales Management    10. Selling    11. Business & Economics / Sales & Selling    12. Sales & marketing   

Reviews (62)

One of the Best Marketing Books read.
This is an excellent book for marketers to read. I'd even "position" this book as one of the best marketing books out there. Today, when there is so much "fluff" out there and things being repeated and re-sold in books, you come to realize how much you appreciate a fresh thought. This book gives you exactly that.
A great book for learning more about positioning on the American markets
It is a great book for learning the basics in positioning. It primarily focus on American companies and I would have prefered more examples from Europe, that is why I only give it 4 stars.

Great insights
The book is a real classic, giving great insights into what works in marketing and more importantly what does not work and why it doesn't work.
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Subjects:  1. Advertising & Promotion    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Marketing - Product Management    6. Advertising    7. Business & Economics / Marketing / General    8. Business communication & presentation    9. Business strategy   

Reviews (13)

A MUST HAVE for all musicians!
Bob Baker is the guru of Music Marketing--the Business part of Music Business.
A good book for Bands!
Irecommend this book to gain greater insights in the Music business or any business. It was a great buy along with a couple of manuals I purchased from Musicbrains.net entitled the Indie label Kit.

Wonderful Book
This book is great. The most important factor, is that it goes beyond giving tips for promotion, and explains the thoughts behind them. I would like to see a little more on internet promotion, but I suppose that is another book. All in all, this is a wonderful book. ... Read more

Subjects:  1. Business Aspects    2. Marketing - General    3. Music    4. Music / Business Aspects    5. Music / Reference    6. Music/Songbooks    7. Economic Aspects Of Music    8. Handbooks, manuals, etc    9. Music trade    10. Reference    11. United States