Reviews (75)

Breaks all Boundaries
I've seen Seth's name around on the blogs i visit, and finally decided to pick up a copy of his controversial title, All Marketers are Liars.
Seriously, the only marketing book you need if you've read a lot of marketing books.
As the adage goes- "There are no truths, only stories", this book explains how great marketers are more than just salespeople butStorytellers. The basic idea that French wine taste better than Californian wine or that sushi taste better when it is made by a Japanese chef is not about taste but the stories they tell.

Bad Book
I didn't buy this book, but looking at the cover, it doesn't look so good. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Marketing    5. Marketing +    6. Marketing - General    7. Business & Economics / Marketing / General   

Reviews (21)

Provides insight into the roles & responsibilities of the product manager
This book gives a good introduction into the roles and responsibilities of a product manager. It makes no assumptions of any prior knowledge or experiences. For each chapter, it provides worksheets or process flow charts. In addition, case studies of actual events are presented. At the end of each chapter, it provides a set of checklist. Therefore I will recommend this to any reader interested to know more or making a career change.
Top notch introduction
I agree with most of the other reviewers. This is a top notch introduction to project management. Compared to the previous edition, this edition has added more case studies and interviews with professionals. It has also been reorganized to move the "introducing product management" sections to the end of the book.

I used it in conjuction withProfitable and Successful
This is another book that forms the trio of my reference shelf in marketing (The others Succesful Product Management & Sucessfull Product Management). Again, this book gets you in the ready-action mode you need to keep focused on what really matters of your product dynamics. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Management - General    5. Marketing    6. Marketing - Product Management    7. New products    8. Product management    9. Business & Economics / Management    10. Production & quality control management   

Reviews (38)

Great for Small Business Owners!
I am only half-way through the book, and already I've picked up several good ideas for inexpensive marketing.Not only has it provided new ideas, but it has reminded me of things I already knew I should do but had forgotten.
Good book on getting more for less
A useful book with lots of ideas on marketing on a low budget.

Has some good points
This book is not much different than a college marketing class with the addition of shameless promotion throughout. On the other hand the book also reminded me of many areas and tactics that I had forgotten. ... Read more

Subjects:  1. Advertising    2. Budgeting    3. Business & Economics    4. Business / Economics / Finance    5. Business/Economics    6. Management    7. Marketing    8. Marketing - General    9. Small Business - General    10. Small Business Management    11. Small business    12. Budgeting & financial management    13. Business & Economics / Small Business    14. Small businesses & self-employed   

Reviews (1)

Worst Marketing Book Ever Read
This is by far the worst marketing book, i have ever read. The wording is quite complex and not easy to understand. lacks clarity, layout and good examples. The only reason i gave it a 2 not a 1 cause of nice colourful ads Solomon has choosen.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Consumer Behavior    5. Consumer Behavior - General    6. Customer Service    7. Marketing - Research    8. Business & Economics / Customer Service    9. Sales & marketing   

Reviews (22)

Helped me tripple my income and doubled my client base!!
Buy it, use it and you will see a major change in the way your clients view you and your practice.
Good for New Financial Advisors
I am a new financial advisor, and I found some of the techniques in this book useful.I like the general approach - that it's important to sell the story behind the security - but I think the author presents this approach in a rather simplified way.The general idea was useful for provoking thought, but the specifics were lacking.I felt like this book would have been better as a long article rather than a book (but it probably wouldn't have made as much money for the author!)

And What a Story Told!
Uncommon common sense in approaching potential clients and establishing the vital basis of trust to move an initial meeting into a meaningful, long-term relationship beneficial to both parties.West & Anthony capture the very essence of building on the fundamentals of a value-added client experience, focusing on the essential concept of building the one-on-one rapport that establishes an advisor as the advisor of choice (and sets the stage ultimaely for quality referrals.)I especially enjoyed reading Chapter 13 "Let Me Tell You a Story" focusing on analogies and metaphors--fantastic!A good read and an excellent philosophy to establishing a financial advisory practice.4 Stars. ... Read more

Subjects:  1. Advertising & Promotion    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Investment advisors    6. Investments & Securities - General    7. Marketing    8. Psychological aspects    9. Sales & Selling - General    10. Selling    11. Storytelling    12. Business & Economics / Sales & Selling    13. Investment & securities    14. Sales & marketing   

Subjects:  1. Business & Economics    2. Business/Economics    3. Computer networks    4. E-Commerce - Internet Marketing    5. Electronic commerce    6. Internet marketing    7. Small Business - General    8. Small Business/Entrepreneurship    9. Small business    10. Business & Economics / Small Business    11. Sales & marketing   

Reviews (3)

An Excellent Introduction to Six Sigma
This book was well worth my time and money! Being a Six Sigma beginer, I found this book to be easy to follow and comprehend.
Practical Six Sigma Guide
Six Sigma for Green Belts and Champions is a completely accessible guide for actually doing Six Sigma. It is a must read for anyone interested in Six Sigma management.

Accomplished promised ETA
The book arrived exactly on the day they told me it was going to arrive. It was worthwhile to save money buying through here rather than paying more through a bookstore. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Executive Management    5. Leadership    6. Management - General    7. Marketing - General    8. Quality Control    9. Total Quality Management    10. Business & Economics / Quality Control    11. Quality Assurance (QA) & Total Quality Management (TQM)   

Reviews (30)

Light on content, but focuses on important basics
I think this is a worthwhile book for someone who is beginning a sales career or has an antagonist attitude toward the profession, but wants to change that maybe because they are starting a business, doing consulting, etc.It is particularly good for people who don't feel comfortable with the whole idea of selling, but realize it's an important skill and is even required in daily life e.g. to sell an idea, convince a child to do something in their best interests, etc.
One minute stretches bit too hard
Compared with the monstrous success of "One Minute Manager", this sales version is kind of disappointed. The book still keeps the simple style to present main stages of sales with diagrams and big bold words. In each stage, it also tries its best to describe the process flow with necessary details.
The only sales book that I often re-read
It's a quick-read book that reminds me and helps me to focus on what's important in sales; the customer is a real living, breathing person who has needs that may be unrelated to the product that I'm selling and that they shouldn't be treated like a statistic or source of financial reward.
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Subjects:  1. Advertising & Promotion    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Sales & Selling - General    6. Selling    7. Business & Economics / General   

Reviews (2)

Nice
I got this book within two days, exactly when I needed it. It arrived on time and in good packaging. I would like to thank el felix for sending the book. I am anxious to use it.

easy guide for advertising students.
Every step expains the advertising basic component. It can help youunderstand the advertising. ... Read more

Subjects:  1. Advertising    2. Advertising & Promotion    3. Business & Economics    4. Business / Economics / Finance    5. Business/Economics    6. Advertising industry    7. Business & Economics / Advertising & Promotion   

Reviews (20)

Strategically brilliant.
In order to become a market leader you must choose what kind of customers you want to serve, and design your operating model to fulfill the chosen customer value, while maintaining appropriate standards in the other two customer values.
A must-read for Customer Perspective in Balanced Scorecard
This book's concepts for strategic marketing management are so widely accepted that the popular Balanced Scorecard concept of Kaplan and Norton in 2001 decided to adopt the ideas for the "customer perspective".
Not just for the sales and marketing folks!
This business book should be in EVERY marketing and sales professional's library. In one reading of less than four hours you can understand the distinct value disciplines that define your company. And, just as important, you can recognize the value disciplines of your customers and competition. But, you don't have to be strictly a sales person. I'm my company's Chief Technology Officer and I felt the book was very valuable - after my CEO made me read it!Read more

Subjects:  1. Business / Economics / Finance    2. Business/Economics    3. Competition    4. Customer Service    5. Customer services    6. Entrepreneurship    7. Market segmentation    8. Marketing - General    9. Quality control    10. Quality of products    11. Business competition    12. Business strategy   

Reviews (5)

Great help for the new user.
I purchased several copies of the book for my sales team whose technical proficiency was across the board.While all of the material is covered in the online help available from Salesforce.com, several team members felt much more comfortable with a book that they could hold.It is a great help in getting all of the team members to use the same nomenclature which is the first step in any sales "methodology" becoming effective.
Dumming it down for an admitted dummy
As a new user to the CRM program, Salesforce.com, I was overwhelmed by the amount of information presented on the website.My first thought was, "I wish somebody would writed a "Dummy" book for the program.I was pleasantly surprised to find out that it was being released and ordered my copy immediately.I received my copy shortly and began reading and applying the data presented in the book.
You'd be a dummy not to buy this book!
"Salesforce.com for Dummies" is, hands down, the best reference guide for salesforce.com users and administrators alike.Tom Wong has done an excellent job with this book.It is packed with useful tips that will help even the most experienced users and/or administrators get more from Salesforce.com.If you are ready to maximize your investment in Salesforce.com, pick up "Salesforce.com for Dummies."You'd be a dummy not to buy this book!
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Subjects:  1. Business & Economics    2. Business Software - General    3. Business/Economics    4. Computers - Accounting Packages    5. Customer Service    6. Customer relations    7. Internet - General    8. Management    9. On-Line Data Processing    10. Computers / Business Software / General    11. Other software packages    12. Sales & marketing   

Reviews (20)

Selling the way it is meant to be
As I read this book, I was sincerely moved when I realized that many of the concepts I found in it reflected the teachings and trainings I've pieced together over the last 20 years of selling, training and managing.
Amazon company review, notthe item purchased
The review should cover your service instead of the product.
A prerequisite to sales coaching.
After turning the last page, I found myself going back to page one to read Integrity Selling again. This book made me feel good about my work and the thirty-five years that I spent in consultative selling.
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Subjects:  1. Advertising & Promotion    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Economics - General    6. Integrity    7. Sales & Selling - General    8. Sales & Selling - Techniques    9. Sales Management    10. Selling    11. Business & Economics / Sales & Selling   

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Marketing    5. Marketing - General   

Reviews (12)

Sensible practical read...
Simple ideas sell best, whether you're managing brands or people. So
A Must Read
BrandSimple takes a complicated subject and makes it easy, and interesting, to digest.A must for anyone interested in better understanding how to make a good brand great.

A new book on brands worth paying for
In the marketing section of any book store, you'll be confronted with a bonanza of books on branding.If the subject is new to you, start with David Aaker.But if you are ready for some of the newest thinking on the topic, this is a good addition to your collection.Adamson combines good writing with excellent insights and examples.His book is highly informative and, simply put, a good read.Certainly worth the price of admission! ... Read more

Subjects:  1. Advertising & Promotion    2. Brand name products    3. Business & Economics    4. Business / Economics / Finance    5. Business names    6. Business/Economics    7. Marketing - General    8. Philosophy    9. Planning    10. Business & Economics / Marketing / General    11. Sales & marketing   

Reviews (29)

Best Sales Book Ever
This has to be one of the best sales books ever written.I have used the ideas in this book to achieve excellence in sales and to increase my sales commissions substantially.I also use the book to motivate and educate my sales force.

Excellent book on how to be a salesperson without being an attack dog
"High Trust Selling" by Todd Duncan is an excellent book about performing exactly that.Essentially, Duncan states that in order to be a high performing salesperson, you need to be able to develop trust with clients because that is the only way you will ever sell anything.
This book will launch your sales career!
This book will open your eyes to a whole new way of looking at your sales career and activities.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Sales & Selling - General    5. Sales & Selling - Techniques    6. Selling    7. Business    8. Business & Economics / Sales & Selling    9. Economics, Finance, Business and Industry    10. Personal Growth    11. Sales & marketing   

Reviews (7)

A 'must' for any newcomer cook who would market a product
The gourmet food industry is perfect for entry-level food distribution in this country: it lends to testing new products, it doesn't require large start-up investment, and it's a fast-growing industry. To enter, consult Food Marketing International president Stephen F. Hall's latest 4th edition of From Kitchen To Market: Selling Your Gourmet Food Specialty: it outlines and analyzes all kinds of food marketing opportunities for small cottage industries new to the business, discussing everything from building a product's concept using trade shows, brokers, and more. A 'must' for any newcomer cook who would market a product.
Absolute must for aspiring food wholesalers!
Having owned a specialty food store, and having developed a unique food product that distributors were interested in marketing through convenience and other specialty food stores (including McDonald's Express) I can attest to the accuracy of most of this book. Tutor In Print for the Aspiring Gourmet Food Marketer
This is well done, by one who has spent the time and provided his knowledge to prospective entrees into this market.Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Entrepreneurship    5. Food industry and trade    6. Food service    7. Industries - Hospitality, Travel & Tourism    8. Marketing - General    9. United States    10. Business & Economics / General    11. Food manufacturing & related industries    12. Sales & marketing   

Editorial Review

Sellout "Brand" or just plain "Bland"? In Read more

Reviews (20)

Wonderfully Pure and Excellent!
Should be required reading for all those in the communications industry. If we all followed these simple observations the world of advertising would be a much better place! Kudos Mr. Roberts!

Concept makes sense
We recently started working with Saatchi & Saatchi and soon were introduced to the Lovemarks concept in a presentation made to us.At first I was a bit skeptical... was this another "Brand/marketing Fad" to hang our coats on?Decided to acquire the book.... and yes....halfway through it... I am totally sold on the concept. The framework makes sense in differentiating between "Fads", "Commodities", "Brands" and "Lovemarks"...I have used it to explain and reposition an existing product....it also adds in nicely with Aaker's models...(See "Building Strong Brands").....

simple and correct
The concept of this book is simple and correct. The negative reviews forget that this is a book about advertising, and not about finding a cure for cancer.
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Subjects:  1. Advertising    2. Advertising & Promotion    3. Brand name products    4. Business & Economics    5. Business / Economics / Finance    6. Business/Economics    7. Forecasting    8. Marketing    9. Marketing - Product Management    10. Sales & marketing   

Reviews (3)

Marketing Management
I found this text to be current, informative and easy to read. I am very pleased!

Excellent book from an excellent practitioner/professor
This book was one of the readings in the core marketing class I took 2 years ago (the author was the professor).The class was excellent, and the book is too, especially its integration of a strategic perspective throughout the entire book. Marketing Management, 1/e, Winer
This book gives the overview of integrate of the market and how it works in our business. It reflects the dynamic and changing market, which is impacting and changed by the technology. Today, market participants is alsoinhabiting the market. Through this book, I can understand the changingmarketplace and know how to make strategic marketing decisions. This textis a good guideline to the professionals and its analysis is modern andarrurate, which sparks me much. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Management    5. Management - General    6. Marketing    7. Marketing - General    8. Marketing Management    9. Business & Economics / Marketing / General    10. Business information systems    11. Sales & marketing management   

Reviews (13)

Great Information for Online promotion
Hi. I am a REALTOR in the FL keys with 3 web sites. I found the information in this book very helpful. It pointed out very specific ways to promote a site and also provided good sources for backup.It is hard to find material these days like this that really point out ways to promote yourself online that really work.

Outstanding book on Technology marketing
In reading this book, there is only one other venue where you will learn as much on marketing with the use of technology, that is the e-Pro course offered by NAR.This book walks you thru the process of setting up your technology marketing plan.

Excellent Resource
REAL ESTATE RAINMAKER: GUIDE TO ONLINE MARKETING was recommended to me by web designer. I have almost completed my first read and plan re-read it again. There's a lot of very detailed and specific information and is a must read for agents who market on the internet. ... Read more

Subjects:  1. Advertising & Promotion    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Internet marketing    6. Marketing    7. Real Estate - General    8. Real Estate - Sales    9. Real Estate Administration    10. Real estate business    11. United States    12. Business & Economics / Real Estate    13. Business & Management    14. Internet    15. Management of real estate, property & plant    16. Property & real estate    17. Sales & marketing   

Reviews (24)

OUTSTANDING!! A must read for any retailer.
This book hits the nail on the head with regards to CUSTOMER SERVICE! I have bought 40 copies to use in the consulting business. A must read for anyone selling anything.

I *used* to be a Mitchells customer
My family shopped at Mitchells for many, many years, beginning in the 1960s. We were loyal customers - spent a lot of money at Mitchells (which once was called Ed Mitchells) - and loved shopping there.
A Reminder
I have enjoyed reading Hug Your Customers. It serves as a reminder to all retailers - especially specialty retailers - of what we need to be doing for our customers on a daily basis. The message goes beyond retail, grasping what is at the heart of what will make every organization successful.
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Subjects:  1. Advertising & Promotion    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Customer Service    6. Customer relations    7. Customer services    8. Selling    9. Success in business    10. Business & Economics / Sales & Selling