Reviews (7)

A good solid supply chain basics book
We use this book for supply chain training to new entrants at our firm. It is quite a good supply chain basics book - covering the topic in all its breadth. the coverage is perhaps a slightly less strategic and more technical than our needs - but that is understandable given the background of one of the authors. However, to be fair, it is the best book that we have found on supply chain management to get the people up to speed on the basics.

Price too high
What I got was a second Indian Reprint, it costs around $4 in India, but I had to pay around $35 (shippment not inlcuded in this amount)! What an arbitrage!

Good reference material for practitioners
I found this book to be a great source of reference for managers.It is not really a good teaching source, as I thought it already starts with a fair amount of assumed previous knowledge and jargon.Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Customer services    5. Delivery of goods    6. Distribution    7. Engineering - Industrial    8. Entrepreneurship    9. Management    10. Management - General    11. Marketing - General    12. Marketing Management    13. Marketing channels    14. Materials Management    15. Physical distribution of goods    16. Business & Economics / Production & Operations Management    17. Purchasing & supply management   

Reviews (21)

Informative Book
This was a great book to get your mind started on thinking about opening a retail business.It doesn't focus solely on EBay.It also covers other small business avenues.
Perfect for beginners
This book is perfect for first time sellers and people that just need help finding direction.A lot of the information is general business knowledge but there is an occasional piece of helpful knowledge, even to experienced ebayers and amazoners.There is help with understanding taxes as well as creating yourself as a professional business.All around it's a decent read.

What to Sell on eBay & where to Get It
Very informative and well reserached book loaded with useful facts. As good as an expensive class. Good to keep for future reference. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. E-Commerce - General    5. E-Commerce - Internet Marketing    6. Entrepreneurship    7. Internet auctions    8. Internet marketing    9. New Business Enterprises    10. Business & Economics / E-Commerce / General    11. Business & Management    12. Consumer guides & advice    13. World Wide Web (WWW)   

Reviews (30)

why people buy people
This book focuses on what a salesperson should concentrate on as well as what the buyer's perspective is.It helps identify features, advantages and benefits.This book offers an explanation of why people buy people.
Great Point of View regarding Selling
Michael Bosworth is helpful in being able to shift a new salesperson's mentality from looking at sales from a buyer's mentality. Solution Selling gives a new salesperson a salesperson's perspective, and not a buyer's perspective, when it comes to walking a prospective buyer through the sales process. This mental shift from buyer to salesperson is absolutely mandatory in order to own the selling process that Bosworth outlines.As a result, Solution Selling helps salespeople to develop a "smart" questioning process which the prospect willingly follows, as they believe they are in charge of the sales process. Masterful!
Takes the sting out of sales
While I am sure that even experienced sales people can get something out of Solution Selling, I would particularly like to recommend the book for people new to the field and unsure how to proceed.
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Subjects:  1. Advertising & Promotion    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Marketing - General    6. Sales & Selling - General    7. Sales & Selling - Techniques    8. Sales Management    9. Selling    10. Business & Economics / Marketing / General    11. Sales & marketing management   

Reviews (33)

An advertising classic....
If your in advertising, any type of advertising, this book is a must read. It has incredibly timely advice for the google adwords maven or the copywriter. This even has great advice for those not in advertising. Truly a classic and HIGHLY recommended.

A classic reference tool
I've had this book in my arsenal for almost 20 years and refer to it almost monthly.
Learn copywriting from the guy who wrote The Book
John Caples is one of advertising's greats, the author of many people's choice for the most successful ad of all time*; Vice President of BBDO for many years; and AdAge's #21 on its list of 100 Top People of the 20th Century. The world's most prestigious creative marketing award is named after him: The John Caples International Award.
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Subjects:  1. Advertising    2. Advertising & Promotion    3. Business & Economics    4. Business / Economics / Finance    5. Business/Economics    6. Reference - General   

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Marketing - General    5. Business & Economics / Marketing / General    6. Sales & marketing   

Reviews (16)

Quite an interesting read on the attitudes of the new middle market consumer
Most of us believe we are pretty much like everyone else because we are pretty much like else everyone we know.However, this is almost certainly a false view of the world because of our very limited view of the world.Everyone we know is pretty much like us because we hang out with people pretty much like us.Statisticians call this a truncated sample.It is the goal of researchers in marketing to either look deeply into narrow samples of the market or to broaden the view much beyond what any one of us would likely to experience directly in our lives.
Easy read, but nothing amazing
Treasure Hunt is a very easy to read book. It's not dry and boring like some finance/business books. I was able to see myself in the situations described. I definitely bargain hunt in certain areas, yet splurge in others. I don't shop the middle very often. It was neat to see myself, but there was very little information that was new to me. It's mostly common sense and the author basically just applied labels and gives a name to stuff we all do. I wasn't overly impressed by the book, but it wasn't a complete waste either. Just ok for me.

Easy Read, Useful Info, & Relatable
I think most of us can relate to the case studies in this book...the case studies are almost like looking in a mirror.You see yourself spending frugally on certain products and saving up to afford higher end products just like they did.While I think the book is useful for businesses trying to capture a bigger share of the consumer market, I believe individuals will enjoy the book as well. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Consumer Behavior    5. Consumer Behavior - General    6. Marketing - Research    7. Middle class    8. Business & Economics / Consumer Behavior    9. Business & Management    10. Consumer issues   

Reviews (13)

Future of marketing...
Caveat - I see most things from a marketer's prospective, hence, I read this book in that context. I think the ideas of Prahalad and Ramaswamy are the future of marketing.If you take a look at a few of today's successful companies, including Amazon.com and eBay for instance, you will see that one of the reasons they have been so successful is because they worked with their customers.I think the book should be required reading for anyone going into the marketing field.

Nothing insightful that is worth the onerous read
The authors have created a massive text that does not add much to the earlier paper they had published. The book has mainly two messages - maximizing customer experience is the basis of value creation and firms have to be experience-driven rather than product-centric. (BTW, these are the author's buzz words not mine Breakthrough Thinking for higher IQ managers
The concepts presented in the book are deceptively easy to gloss over. I do not blame the reviewers at this site who did not 'get it'.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Competition    5. Customer Service    6. Customer relations    7. Customer services    8. Economic value added    9. Forecasting    10. Leadership    11. Marketing - Research    12. Strategic planning    13. Business strategy    14. Sales & marketing   

Reviews (1)

Not for OM majors
This books does a good job supporting a contemporary approach to Operations management. It does not assume everybody wants to major in Om nor does it assume everybody wants to go into manufacturing. It is very readable and does a good job helping the studetn understand the basic trade-offs of OM. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Entrepreneurship    5. Management - General    6. Operations Management    7. Production & Operations Management    8. Business & Economics / Production & Operations Management    9. Customer services    10. Operational research   

Editorial Review

As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well-known strategist Al Ries and his daughter Laura Ries in Read more

Reviews (62)

Good advice, but...
Al and Laura Reis have put together an interesting book on branding that busy people will appreciate because it is short, clear and filled with examples from well-known brands to help you understand a variety of issues important to good branding.Each of the 22 laws of branding and 11 laws of Internet branding is covered in about 7 pages and includes lots of charts, notes and photos in the margins.
Something to think about
This is a book giving very clear examples of the smart and not smart way of branding. Very useful to look at every now and then not to make the same mistakes again.

Silly BOOK!!!!
This is one of the worst books that I was required to read for my MBA program. I didnt benefit anything from reading the book. The authors of this book should not be considered "authors", and people should be paid to read such a book!!
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Subjects:  1. Advertising & Promotion    2. Brand name products    3. Business & Economics    4. Business / Economics / Finance    5. Business/Economics    6. Decision making    7. E-Commerce - Internet Marketing    8. International - Marketing    9. Internet marketing    10. Management    11. Marketing    12. Marketing - Industrial    13. Marketing - Research    14. Business & Economics / Marketing / Industrial   

Reviews (9)

Best " How To" Book on Competitive Advantage
So many books are loaded with theory which may stimulate your thinking but leave you confused about what to do next.This book is a real "How TO".I was able to pull my team together and actually do the exercises Smith suggests at the end of each chapter.The content is so to the point and really fun reading on top of it.If you listen to Smith's message it will put money in your pocket!I loved reading this book as much the second time as the first.Lots of meat.

Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
I run a small business and really enjoyed the concepts in this book. I am at that stage of life where I try to get at least one practical or original idea from each book I read, or seminar I attend. Most cannot pass this test. This book however, is one of the good ones. I learned something that I can put to use.

Shameless Self Promotion
After reading the Amazon reviews of this book I enthustiastically ordered it only to now believe that the reviews have been "peppered" by well wishers. The author has undoubtedly read the consultants handbook that recommends writing a book to extol the benefits of your practice and the author has done just that. The topic of competitive advantage takes a back seat to tales of glory of how the author has succeeded on the lecture circuit, with seminars and serving a broad range of clients. The stoties told are directed at agrandising the author rather than making relevant points about competitive advantage. This is a book for neophites to the competitive advantage arena who would be better advised to look elsewhere for a book on topic rather than one intended as shameless self promotion for the author. I will offer my used copy for resale as almost new since it unfortunately didn't get underlined as I normally do. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Competition    5. General    6. Industrial management    7. Leadership    8. Marketing +    9. Marketing - General    10. Success in business    11. Business & Economics / General   

Reviews (23)

Develop an unfair advantage & truly differentiate your offering
Tremendous foundation of how to change the fundamentals, rules of engagement, the game and give yourself a wonderfully unfair advantage in business development that involves complex sales.Excellent read prior to reading Jeff Thull's other two (excellent) books, The Prime Process and Exceptional Selling, which get into more detailed tactics and how-to's.Consultative selling is not a way to differentiate yourself and your offering any longer.Most salespeople now use that approach.As Thull puts it, to truly differentiate yourself, you've got to be a diagnostic business developer.This book book will teach you if you how if you choose to implement the fundamentals of the Prime Process described.He makes the point that spectacular results always begin with unspectacular (unglamorous) preparation.

not much meat
I like thull and his perspective on sales and selling. But I was disapointed to find that there are too few examples of dialogues and samples about how conversations should go. paging thru his other book exceptional selling seem to have the meat I am looking for as an IT solution provider
Looking at things differently
This book is a great guide to help you view the sale through the customer's eyes.It has helped me think about the other side, rather than always thinking of what I need out of the deal.It has helped my sales considerably. ... Read more

Subjects:  1. Advertising & Promotion    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Handbooks, manuals, etc    6. Marketing    7. Marketing - General    8. Relationship marketing    9. Sales    10. Sales & Selling - General    11. Sales & Selling - Techniques    12. Selling    13. Strategic Planning    14. Business & Economics / Systems & Planning    15. Sales & marketing   

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Customer Service    5. Delivery of goods    6. Distribution    7. Industrial Management    8. Management    9. Marketing - General    10. Marketing Management    11. Marketing channels    12. Materials Management    13. Physical distribution of goods    14. Business & Economics / Industrial Management    15. Purchasing & supply management   

Reviews (12)

Packed With Knowledge!
In Delivering Knock Your Socks Off Service, Performance Research Associates - with some editorial help from Ron Zemke - highlight the main principles and techniques involved in providing great customer service and resolving customer problems. This lively book features many short chapters, cartoons, bulleted axioms and what-to-do examples. However, much of the information seems very familiar, like a juiced-up version of hints, tips and advice that have appeared in many other customer service books. Thus, it has a kind of d�j� vu quality. While someone who is experienced in this field may find the information here too familiar, we recommend this accessible volume as a great introduction to customer service.

Packed with Knowledge!
In Delivering Knock Your Socks Off Service, Performance Research Associates - with some editorial help from Ron Zemke - highlight the main principles and techniques involved in providing great customer service and resolving customer problems. This lively book features many short chapters, cartoons, bulleted axioms and what-to-do examples. However, much of the information seems very familiar, like a juiced-up version of hints, tips and advice that have appeared in many other customer service books. Thus, it has a kind of d�j� vu quality. While someone who is experienced in this field may find the information here too familiar, we recommend this accessible volume as a great introduction to customer service.

It's not Brain Surgery � So why is it so hard to do well?
"Knock Your Socks Off" is an easy to read, well-organized, thorough introduction to the crucial aspects of providing excellent customer service. I kept it on the corner of my desk and read it during lunch hours. The 31 short chapters (approx. 150 pages) can be finished in just a week or two. I intend to pass it along to the Customer Service Reps that work for me as "required reading" (or maybe even splurge and buy them their own copy!)Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Customer Service    5. Customer services    6. Entrepreneurship   

Subjects:  1. Advertising & Promotion    2. Business & Economics    3. Business / Economics / Finance    4. Business Communication - Meetings & Presentations    5. Business/Economics    6. Business & Economics / Advertising & Promotion    7. Sales & marketing   

Reviews (23)

The Master of the Power Presentation
"Presenting to Win" brings Weissman's experience as a presentation coach, television producer, screenwriter, and novelist to full bloom as he coaches us to "tell our story." His "goal B" is to insure we make a first impression that demonstrates command, and deserves the confidence and money of others.
Presenting to Win: The Art of Telling Your Story
Outstanding total message on presenting.

Great Book - Substantial, Immediate Return-On-Investment...
Looking for tips and techniques to improve your PowerPoint presentations - or your presentations in general?Presenting to Win is a great resource for guidelines, best practices and pragmatic methods to create and deliver presentations.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business Communication - Meetings & Presentations    4. Business Research    5. Business presentations    6. Business/Economics    7. Communication In Business    8. General    9. Business & Economics / Skills    10. Business communication & presentation   

Reviews (15)

Excellent read!
This book is a terrific read. It is both educational and entertaining. It really is a must read for those of you who want to sell consultatively.

A tactical in-the-trenches approach for B2B selling
Having worked for IMPAX for over six years, I've had a chance to learn and work around numerous sales training methodologies before and since.
The critical question author Shonka choose not to answer
I would give Beyond Selling Value five stars if there were not a *tiny* problem: Read more

Subjects:  1. Advertising & Promotion    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Customer relations    6. Sales & Selling - General    7. Sales & Selling - Management    8. Selling    9. Value    10. Business & Economics / Sales & Selling    11. Sales & marketing   

Reviews (15)

Don't bother buying this book
I am a high-tech marketing manager and an adjunct professor. From both the real-world business side as well as the academic side, I found this book to have little value. It spends page after page on general issues regarding Internet Marketing, and never gets to anything that could be used or implemented in the business world. Topics are explained without giving specific details as to how to implement the Internet Marketing idea. A very specific example is a description of viral marketing which the author refers to as "Creating a Wave." The short section goes on to say that free media, publicity and word of mouth are important. Of course they are. But how do you get them? I feel sorry for the students that are required to purchase this book. I guess they'll have to learn Internet Marketing on the job. I'm glad I only paid $10 for this book used instead of the $90+ list price.

Very good, but dated
This is a classic. One of the most serious earlier works on the topic. Professor Hanson brought a very solid theoretical framework to Web marketing. The book came at a time when we finally all wanted to get more rigouros with the "New Economy". I perused it again recently for a seminar I am giving, and it is still an excellent reference book. I would give four stars to an updated edition. I don't know if they are planning it.

A second edition is urgently needed
I used the first edition in one of my e-commerce courses. While the book migth still deserve 3 stars it is very much dated and my students had to do much additional research in the net to round most of the topics. ... Read more

Subjects:  1. Advertising & Promotion    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Computer Networks    6. E-Commerce - Internet Marketing    7. Electronic Commerce    8. Internet marketing    9. Marketing    10. Marketing - General    11. Business & Economics / Marketing / General    12. Business & Management    13. Business strategy    14. Internet    15. Sales & marketing   

Reviews (5)

Why does it matter?
`That's the question that both haunts me and excites me.
Branding for the rest of us
I am not a CEO, owner, entrepreneur, SVP of marketing, nor do I work in a company struggling to turn a fourth-tier brand into a world beater. Those are the native audiences for this wonderful, finish-it-in-a-plane-ride book. I'm a writer and consultant trying to explain branding to fundraisers, and what I intensely like about Marty Neumeier's brief "whiteboard overview" (his phrase) of branding is that it answers ALL my questions about branding and brand strategy quickly, simply, with nicely selected examples. It starts with what branding is NOT (not your logo, not your visual ID, not your products). Then it defines what it truly is, "A brand is a person's gut feeling about a product, service, or company." That's in the first couple of pages. But of course there's so much more. I love a good, insight-rich how-to book the way others love a good mystery. The Brand Gap is among the best.

Marty Neumeir's The Brand Gap - Should Be Required Reading
I met Marty more than 20 years ago in Santa Barbara before he moved to San Francisco to make history helping Apple Computerand most other big internet names you know develop their brands. I was very young and had a one truck carpet cleaning company. I was lucky enough to persuade Marty and his team to take me on as a client. The best money I ever spent. He made my little company look and feel bigger than the giant franchise companies.
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Subjects:  1. Advertising & Promotion    2. Brand name products    3. Business & Economics    4. Business / Economics / Finance    5. Business/Economics    6. Computer Graphics - Design    7. Corporate & Business History - Strategies    8. Marketing    9. Marketing - General    10. Planning    11. Product Management    12. Computers / Computer Graphics / Design    13. Sales & marketing   

Reviews (1)

A Consultant concepts and methods to develop a Dashboard for the Marketing Function.
The literature on Dashboards is expanding. The use and development of Dashboards is not a typical academic topic, so many of the authors have a consulting practice that is related to developing Dashboards. This is the case of this book.
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Subjects:  1. Business & Economics / Business Ethics    2. Business & Economics / Management    3. Business & Economics / Marketing / General   

Subjects:  1. Advertising & Promotion    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Case studies    6. Management    7. Management - General    8. Marketing    9. Marketing - General    10. Business & Economics / Management    11. Sales & marketing