Reviews (5)

Truly a seminal work
Succinct and insightful. Every manager in any business should read it. It demonstrates that every business day is a marketing activity.

Marketing Management, 12th Edition
Much to my chagrin, I have discovered that the book cover does not match the one that Amazon advertised, but two things bother me immensely:
delivery time
great buy from the private used books from your amazon website.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Management    5. Marketing    6. Marketing - General    7. Marketing - Product Management    8. Business & Economics / Marketing / General    9. Sales & marketing   

Reviews (93)

Beyond expectations for firms searching for answers
I admit I was skeptical of the promises this book made.The book went beyond my expectations.It gives a structured framework for culling newness out of tired competition.
Profound Insights into Marketing and into Life!
The authors show us examples of companies who were not satisfied with the socially accepted business paradigms of their industry and were eventive enough to create a whole new market for themselves with their intuition, grit and determination. Exciting! May even change your life!

If you do not own your own business, his could be fun reading
I have never made the time to review a book, but this book came highly reccommended by other reviewers.Since I cant know their business backgrounds, I'd like to help someone else in making the decision of reading this book.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Investments & Securities - General    5. Market segmentation    6. Marketing - General    7. Marketing Management    8. New products    9. Product Management    10. Strategic Planning    11. Business strategy   

Reviews (60)

A small, fun-to-read book that will improve your career
If you had to choose one skill that you would consider the most important for an entrepreneur to possess, what would you choose? I'm sure many different opinions exist. But if you ask me, the most important skill for an entrepreneur to possess is the ability to sell him or herself -- to present him/herself in a way that attracts others.
You're a salesman who hasn't read this book? You suck.
Gitomer is not known for sales "theory," and he isn't known for "nuance."But, he's long on motivation, and he tells you exactly what you need to do improve your sales today -- and for the rest of your life.Gitomer kicks your [...]!
Sales Reality NOT sales theory ...
Having recommended this book to thousands of sales people personally as the Chairman of the world's largest Business Coaching company Action Itnernational, I felt compelled to give you my reasons why I think you'll find this book a great read, but more importantly a great reference.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business networks    4. Business/Economics    5. Customer loyalty    6. Customer relations    7. Marketing    8. Sales & Selling - General    9. Sales & Selling - Techniques    10. Selling    11. Business & Economics / Sales & Selling    12. Sales & marketing   

Reviews (61)

The Antithesis of Winner-Take-All
If you became hopelessly depressed after reading "The Winner-Take-All Society" by Frank and Cook, then "The Long Tail" will provide you with some solace. Nothing ever reaches its logical conclusion, and economic rewards will not aggregate to the top ad infinitum. The ability to make an infinite number of copies of the "best" song or movie or book contrasts with the infinite shelf space available on the internet. "The Long Tail" demonstrates why that shelf space will be a highly democratizing force. People are always looking for something new, and the traditional, monopolistic channels (or gatekeepers) are under siege, even now.

Pop-science goes marketing
The big thing these days seems to be science writers like Malcolm Gladwell coming up with best-sellers that, charitably put, are very light on facts and very long on sometimes outlandish assertion. Chris Anderson, editor in chief of Wired magazine, joins the parade with his silly - yes, silly - claim that businesses like music and movies are no longer driven by hits, but by the "long tail." That it is the thousands of titles that people buy or rent infrequently. Somehow, according to Anderson, the idea of web merchants making a zillion titles available and some of those titles being sold or rented once or twice will be the "transformation . . . coming to just about every industry imaginable." Uh, no it ain't. Nowhere in the book does Anderson factor in the reality that someone pays for the production of all those videos and music tracks that rent or sell infrequently. Nor does he account for the reality that not every web merchant can acheive the volume of an Amazon or eBay. In other words, Anderson has discovered the obvious: if you make 30,000 movies available for rental, let's say, through a Netflix, many of the cult titles and dogs will be rented. Anderson pounds on this "long tail" effec while glossing over the fact that the neighborhood video rental store won't carry 30,000 titles. The profits from the occasionl rental of the 30,000th item on the list won't match the cost of acquiring and keeping it in stock in a store, while it makes little difference to a Netflix.
Insights that influence Google's strategic thinking.
98 Rule: Netflix reckoned that 95 percent of its 25,000 DVDs rented at least once a quarter. Amazon using an independent academic research on its book sales suggested that 98 percent of its top 100,000 books sold at least once a quarter.Digital space cost per DVD is very cheap and represent almost no physical inventory space excepting magnetic medium storage.In the sale of one or two DVDs, the traditional retail runs out of steam because it can turn inventory fast enough to pay for physical space, but the economics of online retail keep going.Eventually, Amazon will localize and print digital media using high-speed printers producing a book in seconds from an electronic catalog, the birth of a book replication. DVDs will be replaced by wireless iPods, who are paying subscribers to iTunes, will increase the speed of distribution and volume of sales of the media they prefer. The 80/20 rules are changing.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Consumer Behavior - General    5. Economic Conditions    6. Economics (General)    7. Economics - General    8. Internet marketing    9. Market segmentation    10. Marketing    11. Marketing - Research    12. Sales & Selling - General    13. Technological innovations    14. Business & Economics / Economic History   

Reviews (2)

Excellent Overview of marketing for undergrads
This book is an excellent resource for undergraduate marketing classes.The teacher materials (videos and cases) are solid and interesting.I have used this textbook for several years with great success.
Excellent topics with real-life samples
I love to read this book. The book contains interesting topics for basic marketing. However, it's a bit pricey on the shelf. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Marketing    5. Marketing - General    6. Business & Economics / Marketing / General    7. Sales & marketing   

Editorial Review

In Read more

Reviews (5)

A great and inspiring read
An excellent and inspiring read for all management and executive teams.
Not your father's business book
This amazing book is the perfect primer for people who are looking past conventional wisdom and yearn to improve their organizations in bold new ways.From open-source innovation and advocacy-focused strategies, to redesigning work and reconnecting with the customer, the authors take you on a truly fascinating tour of the Mavericks who are advancing modern business practices in ways that are changing their industries.This is one of those rare books where you start writing notes on almost every page.

Release Your Inner Maverick
Bill Taylor and Polly LaBarre, co-authors of Mavericks at Work have captured a picture of the cutting edge of business innovation. Where most business books celebrate these out-sized celebrity figures, Mavericks captures the ideas that inspired people to create really unique and successful businesses.I think every business leader and manager should read the book with their teams.You should spend a half hour a week discussing the stories you find here.The reason is that each one of these people were where you are at one time.They took some idea that mattered to them and built their businesses on them.This is something we can all do.Can you do it?Yes. And these Mavericks prove it.It's time to release our inner Maverick don't you think? ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Case studies    5. Competition    6. Executive Management    7. Executives    8. Leadership    9. Management - General    10. Marketing - General    11. United States    12. Business & Economics / General   

Reviews (11)

Very Good Text For MBA International Marketing Course
I don't understand how people could complain about this book being too complex, poorly-written, or poorly organized. Everything is presented clearly and logically, and the case studies are relevant and interesting. I found it simple to read, informative, enlightening, and actually fun for the most part. My only criticism is that the authors don't, in my opinion, give an entirely neutral treatment of some of the politically-charged issues raised in their book. It seemed as though they would sometimes more heavliy emphasize one point of view (their point of view, quite obviously) over others.

Not as bad as others are saying!
I purchased this book for an International Marketing course I had to take for my MBA Program. I have to disagree with what I have read about in other reviews - I found this book easy to read, and simple to understand. The examples used help clarify concepts and I felt the book was well organized. I especially liked the Country Notebook section in the back of the book. It was the perfect course-long project to apply the concepts and knowledge we learned about in class. I feel that this book is just about as good as an International Marketing MBA textbook can get!

Knowledgeable authors-boring writing
I took an International Business class for my MBA. I read every chapter in this book.There was a lot of knowledge included but there is often too much wordy writing and the book drones on. The definitions need to be in the margins. The last chapters are more of a cross cultural study of doing business with Japanese. It was a boring read-but good before bedtime for those that do not fall asleep easily. ... Read more

Subjects:  1. Business & Economics    2. Business/Economics    3. International - Marketing    4. Industry & Industrial Studies   

Editorial Review

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's Read more

Reviews (701)

Excellent book that describes how to create a trend
I was fascinated by the original perspective in this thought provoking book about the evolution of an idea into a trend.Using easy to understand examples, Malcolm Gladwell explains the mechanics of the process, and enlightens us about the the various people involved.I strongly recommend this book.I also recommend Robert Cialdini's book, Influence: The Psychology of Persuasion.These books complement each other and should be read together.

The Tipping Point
Staff writer for The New York Post, Malcolm Gladwell, explains what causes a concept, idea or item to become an epidemic in The Tipping Point.Using case studies the reader will relate to (Sesame Street, Blues Clues, Crime in New York City in the 90's, Hush Puppies, Paul Revere's famous ride North), Gladwell discusses how and why people react the way they do in certain situations and to certain ideas/items.You'll look at your friends, co-workers and family in a different way as you consider who is a Connector, Maven or salesperson, you'll consider the context in which something happens as opposed to just the action, you'll think about everyday happenings in a different way after you read this book.
It had quite an unusual effect
I was looking for an original and valuable present for my boyfriend. I am very pleased with my decision to buy this book. It draws from several areas of knowledge and Malcolm Gladwell is a very skillful writer. He knows how to engage you from the first page till the last one and keeps you wondering what more you will learn from this incredible book. My boyfriend said that the tipping point and scientifically guaranteed male multiple orgasms and ultimate sex are the best, most valuable and eye-opening books he has ever received as a present. Well, I don't hear such compliment every day. It was such a small thing for me to give him a present and yet it turned so important for him. What better proof for Gladwell's thesis. I also agree that we all should start paying more attention to the small, small things and details from our daily lives and the result may astound us. It takes so little to even change someone's life for better. This is one of the books, which I definitely recommend. ... Read more

Subjects:  1. Advertising & Promotion    2. Causation    3. Contagion (Social psychology)    4. Context effects (Psychology)    5. Marketing - General    6. Psychology    7. Social Psychology    8. Sociology    9. Sociology - General    10. Psychology & Psychiatry / Social Psychology   

Reviews (4)

Principles of Marketing continues its tradition of being the best. Reviewed by: Adam Platts
Principles of Marketing by Philip Kotler continues to be an excellent marketing reference. The 11th edition (2005) is an impressive example of good organization and instructional thoughtfulness. Principles of Marketing is an excellent, enjoyable, and practical book that sheds light on what marketing really means in the US and Global environments.
Very Helpful !!
Highly recommended for those who are new to Marketing.
MKT 301 - Textbook
The same great quality of a hardback in a paperback for less then half the price.Who can beat that? ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Marketing    5. Marketing - General    6. Business & Economics / Marketing / General    7. Sales & marketing   

Reviews (30)

This is practical money-making info, unlike most internet marketing BS...
I've spent thousands (ok probably tens of thousands) of dollars on information about how to make money online. If you're like me, you already know that 99% of the stuff out there is garbage.
One Thumb Up
This text was good in providing elementary facts of adsense. Most of the content is filler, though. It's published on cheap, thick paper. I implemented several things, though.

Very Few People Really Want to Tell you Their Adsense Secrets.
Hi Adster, ,
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Subjects:  1. Advertising & Promotion    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. E-Commerce - Internet Marketing    6. Business & Economics / Advertising & Promotion    7. Business & Economics-E-Commerce - Internet Marketing    8. Business & Economics/E-Commerce - Internet Marketing   

Reviews (19)

Very fast and professional
Well covered by cushion and a book was in very good condition as the seller described.No complaint.

A comprehensive, original work
An excellent resource, which not only covers all the relevant ground regarding conceiving and implementing an SEM program, but discusses the necessary approach one must take to make your program happen in the business environment. I've never seen a such a "how to" resource include -- and in such thorough and accuate detail -- these circumstances. A welcome approach which was very helpful to me in my day-to-day work.
Finally all ends covered for SEO and SEM
This book covers all angles.
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Subjects:  1. Computer - Internet    2. Computer Books: Web Programming    3. Computers    4. Internet - Web Site Design    5. Internet marketing    6. Web search engines    7. Business & Management    8. Computers / Internet / Web Site Design   

Reviews (138)

Enlightening!
This book very clearly and emphatically pointed out what I should have already known -- that mass marketing has little effect on today's consumer.
A purple cow with brown spots
Though I can understand the popularity of this book, Purple Cow provides an overly simplistic solution to very real marketing challenges.Purple Cow is compact, witty and filled with easy-to-remember "Godin-isms," which some people will certainly love, but being "remarkable" is not enough for building value or sustainable growth.It's not a bad start, though.
Seth Godin used to write better books
I agree with James Sadler, there is nothing new in this book. Seth Godin didn't say anything that a student or a person who works with marketing already know. He only gave a new name: Purple Cow. For me, this book has very superficial comments and examples. I'm very disappointed!!! ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Marketing    5. Marketing - General    6. Marketing - Product Management    7. Business & Economics / Marketing / General   

Reviews (1)

An excellent Intro to Marketing Text
This text gives a great overview of the many aspects of marketing.The text explains all aspects in great theoretical detail with an abundance of real world examples to clearify each point.The text is up to date and the real people, real decisions stories are quite interesting and fitting to the subject of their respective chapters.Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Marketing    5. Marketing - General    6. Vocational guidance    7. Business & Economics / Marketing / General    8. Sales & marketing   

Editorial Review

In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the "science of shopping." Armed with an array of video equipment, store maps, and customer-profile sheets, Underhill and his consulting firm, Envirosell, have observed over 900 aspects of interaction between shopper and store. They've discovered that men who take jeans into fitting rooms are more likely to buy than females (65 percent vs. 25 percent). They've learned how the "butt-brush factor" (bumped from behind, shoppers become irritated and move elsewhere) makes women avoid narrow aisles. They've quantified the importance of shopping baskets; contact between employees and shoppers; the "transition zone" (the area just inside the store's entrance); and "circulation patterns" (how shoppers move throughout a store). And they've explored the relationship between a customer's amenability and profitability, learning how good stores capitalize on a shopper's unspoken inclinations and desires.Read more

Reviews (123)

Brilliant
If you are in retail or you distribute your products through retail, this is a MUST read.

Merchandising practical lessons for US culture
A compelling book,loaded with insightful comments of the way customers responses at the retail world, ideas gathered in many years ofexperience the author and his team had expended watching people behave naturaly in a retail enviroment. A good book for business people interested in learning consumer behavior in a practical sense.
Flash of the obvious
An awesome new business book I read was Why we Buy- The Science of Shopping by Paco Underhill.This one is a business book primarily of interest to retailers (although I see similarities in retail and online habits).Paco (and his researchers) followed and recorded the behavior of tens of thousands of shoppers.From this he is able to run a consulting business that makes recommendations to retailers on minor changes they can make to increase their sales.
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Subjects:  1. Marketing - Research    2. Business / Economics / Finance    3. Marketing research    4. Anthropology - Cultural    5. Behavioural theory (Behaviourism)    6. Business & Economics / Consumer Behavior    7. Consumer Behavior - General    8. Shopping    9. Business/Economics    10. Business & Economics    11. Consumer behavior   

Reviews (89)

Classic - Important
This is the fourth edition, so that means there is value in the message.It has proven its value in the market place.
Easy To Read, But Makes You Feel Very Smart!
This is one of those books that is generally as easy to read as a pop-psychology book, but has the flair and style of something much more intellectual. I do agree with one reviewer who says it reflects much of the material in Cialdini's other book on the subject--but it isn't precisely the same.
Outstanding book
I always look to customer reviews before I decide whether or not to purchase. I never really thought about why I did it until I read this book.
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Subjects:  1. Applied Psychology    2. Compliance    3. Influence (Psychology)    4. Marketing - General    5. Mental Health    6. Persuasion (Psychology)    7. Psychology    8. Cognition & cognitive psychology    9. Psychology & Psychiatry / General    10. Science: General Issues    11. Self-Help    12. Business & Economics    13. General   

Reviews (13)

Sure it's good, and a good price by the pund too!
A pretty good overview and a lot of in-depth material on Multivariate data analysis.Not quite a bed time read though.
Good for a second stats course & reference
We used this book for our Stats 2 course in grad school, and although our professor was good enough to eclipse Hair, et al. (he had written his own Stats text), I am most pleased at how much mileage I have drawn from Hair, et al. in the years since I took the course.In my subsequent career, reviewers have often sent me back to Hair, et al. when they have questions about something I'm doing with a data analysis, so it has become an invaluable reference for that reason alone.
simple but great!!
I used this book as a reference on the topics while I was working on a research project at the university. Because the book does not use complex mathematics to explain the multivariate statistics, it is easy for social sciences students to understand. Each chapter starts with an overview, step-by step procedures and ends with an example from the data set that is used throughout the book.
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Subjects:  1. Mathematics    2. Multivariate Analysis    3. Probability & Statistics - General    4. Probability & Statistics - Multivariate Analysis    5. Science/Mathematics    6. Business & Economics / Statistics    7. Business mathematics    8. Market research    9. Probability & statistics   

Reviews (18)

Mrs.