Editorial Review

In 1982, Frank Batten flipped a switch and began what he called "a weather forecast Read more

Reviews (15)

This book misses the boat
If I were editing the book I would have told the author I want it to look like this: 10 pages on the idea of the weather channel and how it got to cable, 5 page pictoral of hot weather channel chicks, 12 pages on big storms the network has covered, 2 pages on how much of a weeny Paul Goodloe is and 230 pages on Jim Cantore. Folks, Jim Cantore IS the weather channel. He is on the edge of your seat entertainment that dares weather to take him on. Whether he is chasing after ann F-5 tornado with a paddle to stop it, surfing the waves of a cat 5 hurricane or reporting from a blizzard in a speedo, Cantore takes the worst mother nature has to offer and laughs at it. Yes, there are some other strong anchors at TWC like Sharon Resultan, Dr. Paul Kocin and Dr. Steve Lyons, but they are cluttered up by goofs like Goodloe and Bob Stokes. Stephanie Abrams is pretty hot. Cantore needs to pull a Sting and just leave the weather channel. If there were a cable channel just called Cantore that featured Jim going to places with the most horrible weather in the world, I would watch 24/7. I do realize Cantore can't do 24 hours worth of shows, but he would have to give his approval for any show on the network. If it gets Cantore approval, it's must see TV. This book missed out on a chance to tell the legend's story, but it does mention him so it's a good read.

interesting but......
This book is a business story of how The Weather Channel became one of the leading media brands in the nation.It is not a "behind the scenes at TWC" tale, although a few pages in the "afterword" give readers a brief glimpse at how it all comes together on air. Interesting look at a media success
This is an interesting book, using the Weather Channel as an example of the birth of specialized channels in the early cable market. Now we take the plethora of channels available to us as a given (57 channels and nothing on), yet in the early days it was a fight to get a new channel carried over cable systems. The Weather Channel succeeded through a strong idea, people that believed in it, and being on the cutting edge of technology. While I expected this to be a straight story of the birth and growth of the Weather Channel, I was surprised to find that it was that, as well as a musing upon communications, and what makes a successful channel, and a successful company. The actual history is only a bit over half the book. The rest looks at the technology involved, and the lessons of leadership, and new ventures. Finally it concludes with some interesting first person stories of experiences in the building of the channel. An interesting read. Not exactly what I expected, but still a fascinating glimpse behind getting a specialized cable channel up and running, and successful for 20 years. ... Read more

Subjects:  1. 20th century    2. Atlanta    3. Business & Economics    4. Business / Economics / Finance    5. Business/Economics    6. Corporate & Business History - General    7. Forecasting    8. Georgia    9. History    10. Industries - Media & Communications Industries    11. Television broadcasting of weather    12. Television weathercasting    13. Weather Channel (Television st    14. Weather Channel (Television station : Atlanta, Ga.)    15. Media studies    16. Meteorology    17. Radio & television industry    18. Business History   

Reviews (3)

When lightning strikes
This 60-page early reference book is great for 3rd and 4th graders wondering how lightning and thunder happen. Learn about lightning
The book is about lightning and thunderstorms and what they can do.One strike from a bolt of lightning could easily kill you.Very few people have survived getting hit from lightning. Storm Safety
Great book to teach everyone storm safety.I am especially partial to the book because my son, Nathan, was struck by lightning and his story is featured in this book!Most people do not understand the dangers oflightning and this book helps others understand the importance of weathersafety. ... Read more

Subjects:  1. Children's Books/Ages 9-12 Nonfiction    2. Children: Grades 3-4    3. Juvenile Nonfiction    4. Juvenile literature    5. Lightning    6. Science & Nature - Earth Sciences - Weather    7. Thunderstorms    8. Juvenile Fiction / Science & Technology   

Subjects:  1. Children's Books/Ages 9-12 Nonfiction    2. Children: Grades 1-2    3. Juvenile Fiction    4. Juvenile literature    5. Science & Nature - Earth Sciences - Weather    6. Science & Technology    7. Tornadoes    8. Juvenile Fiction / Science & Technology   

Subjects:  1. Children's Books/Ages 9-12 Nonfiction    2. Children: Grades 2-3    3. Hurricanes    4. Juvenile Nonfiction    5. Juvenile literature    6. Nature - Weather/Natural Disasters    7. Science & Nature - Earth Sciences - Weather    8. Juvenile Fiction / Science & Technology   

Reviews (1)

DEEP FREEZE RESOURCE
An excellent resource for understanding the conditions and power of blizzards and other winter storms. Clear enough for less able readers, yet packed with information for those who want to know it all. Readers will come away with a perspective of the impact these storms have on humans, as well as a basic comprehension of the makings of a mighty storm. ... Read more

Subjects:  1. Blizzards    2. Children's 9-12 - Nature / Guide Books    3. Children's Books/Ages 9-12 Nonfiction    4. Children: Grades 4-6    5. Ice storms    6. Juvenile Fiction    7. Juvenile literature    8. Nature - Weather    9. Science & Nature - Earth Sciences - Weather    10. Science & Technology    11. Juvenile Fiction / Science & Technology   

Subjects:  1. tornadoes, weather channel   

Subjects:  1. Children's 9-12 - Nature / Guide Books    2. Children's Books/Ages 9-12 Nonfiction    3. Children: Grades 1-2    4. Floods    5. Juvenile Nonfiction    6. Juvenile literature    7. Nature - Weather    8. Science & Nature - Earth Sciences - Water (Oceans, Lakes, Etc.)    9. Science & Nature - Earth Sciences - Weather    10. Juvenile Fiction / Science & Technology   

Features

• Unabridged

Subjects:  1. Audio: Juvenile   

Features

• Unabridged

Subjects:  1. Audio: Juvenile   

Reviews (1)

includes interviews from kids
I liked this book because I am very interested in hurricanes. This book has a lot of great facts on a dangerous weather pattern that happens on the west coast called El Nino . I also liked this book because it has a lot of interviews from kids that were in this hurricane and had to leave their homes.
Read more

Subjects:  1. Children's 9-12 - Nature / Guide Books    2. Children's Books/Ages 9-12 Nonfiction    3. Children: Grades 4-6    4. Climate    5. Climatic changes    6. El Nino Current    7. El Niäno Current    8. Juvenile Fiction    9. Juvenile literature    10. La Nina Current    11. Nature - Weather    12. Science & Nature - Earth Sciences - Weather    13. Science & Technology    14. Juvenile Fiction / Science & Technology   

Features

• HTML

Features

• Abridged

Subjects:  1. Audio Adult: Other    2. Nature    3. Weather   

Features

• Student Edition

Reviews (1)

Tune in TODAY-to this little book & the Weather Channel
I have known people, highly intelligent individuals, who keep the Weather Channel on in the background throughout their active day.They know something and Kathleen Rooney knows more about this gem on national TV.Read this book, give it as a gift to friends and acquaintances.It is a fun piece of work in a world that badly needs to get back to basics.I assure you, with Ms. Rooney's insights and humor, you will come to appreciate the different personalities and insights of those famed meteorologists. ... Read more

Reviews (5)

Wyoming Trucks: Essays from Found Objects
This book came into my life almost accidentally, and I took my time getting it to the top of the stack. But as soon as I finished it, I wrote Jeffe Kennedy to offer my congratulations for a job superbly done. I now plan to purchase at least three more copies: one for my newlywed nephew in Colorado, because the book has such an emotional impact from a uniquely western point of view; one for my sister and brother-in-law, North Carolinians who have fallen in love with the west; one for a sister who just likes to read, and who, like Kennedy, inherited her husband's children. I list these recipients to illustrate that this book is for everyone. Yes, it's a woman's book, but only in that it was written by a woman. There's a wry voice, full of wisdom from life's lessons learned, ripe with humor and the author's ability to laugh at herself, and perhaps most important, laced with valuable information about the ecology of the region. Webster's defines ecology: The totality or pattern of relations between organisms and their environment. That's exactly what Kennedy gives us in this book...she's the organism and the many settings in her book are the environment. Buy this book. Read it and pass it on as a gift to someone you love; you'll be giving a gift of hours of pleasurable reading.

A Real Woman's Perspective
Jeffe Kennedy has created a special window on the world.She appears to have the sharp mind of a scientist combined with the beautiful soul of a poet, and this allows her to take us by the hand and lead us to some simple truths about life and death and the world around us - truths which we might otherwise miss.Ms. Kennedy's book is an engaging and revealing journey, and I would recommend it highly.

Essays for Everywoman
Wyoming Trucks, True Love, and the Weather Channel is one of those books that is difficult to categorize. It's memoir, essay, American West, magazine articles, all of that and yet not quite any of it. The title tells you how wide-ranging these pieces are, and it actually refers to only one of the essays in the collection. Even Amazon.com has had trouble pigeon-holing the book, since it appears here on a children's books page.Read more

Subjects:  1. 1966-    2. Biography    3. Biography & Autobiography    4. Biography / Autobiography    5. Biography/Autobiography    6. Kennedy, Jeffe,    7. Regional Subjects - West    8. Scientists - General    9. Women    10. Wyoming    11. Other prose: from c 1900 -   

Subjects:  1. Children's Books/Ages 9-12 Science    2. Children: Grades 4-6    3. Climate    4. Climatology    5. Juvenile Nonfiction    6. Juvenile Science (General)    7. Juvenile literature    8. Science & Nature - Earth Sciences    9. Science & Nature - Earth Sciences - Weather    10. Weather   

Features

• HTML